eToro is enhancing its trading and investment platform by incorporating tokenization and artificial intelligence (AI) tools, while also expanding its global reach. In its second-quarter 2025 earnings release, the company, making its debut as a public entity, highlighted advancements across its four key strategic areas: trading, investment, wealth management, and neobanking. eToro CEO and co-founder Yoni Assia emphasized that these new functionalities are designed to boost user engagement and broaden the company's market accessibility.
Key updates to eToro's trading services include 24/5 trading for 100 U.S. equities, an expanded cryptocurrency offering with over 100 assets available in the U.S. and 130 globally, and increased access to futures and spot-quoted futures. On the investment side, eToro has introduced AI-powered strategies called Alpha Portfolios, an AI analyst named Tori, and a suite of AI-driven tools and APIs that empower users to create and customize their investment strategies.
In wealth management, eToro has launched French savings products and extended recurring investment options to the United Arab Emirates. The platform's neobanking capabilities have been strengthened with the Europe-wide rollout of the eToro Money card, offering 4% stock-back rewards, travel benefits, and no foreign exchange fees. Looking ahead, eToro is developing tokenized U.S.-listed stocks, indicating a deeper integration of digital assets into its offerings.
Assia underscored the significant impact of combining AI-driven investing with the growth of digital assets, predicting it will reshape wealth creation for future generations. He stated, "The future of investing will be defined by AI-powered intelligence that can process data at unprecedented speed, uncover insights hidden in plain sight, and personalize the investing journey for every user." He also noted the increasing acceptance of digital assets, including bitcoin, cryptocurrencies, and tokenized real-world assets, as integral components of diversified portfolios.
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Frequently Asked Questions (FAQ)
Platform Features and Offerings
Q: What new features is eToro integrating into its platform?
A: eToro is integrating tokenization and artificial intelligence (AI) tools into its platform.
Q: What kind of trading access has eToro expanded?
A: eToro has introduced 24/5 trading access for 100 U.S. equities.
Q: How has eToro expanded its cryptocurrency portfolio?
A: eToro now offers over 100 cryptocurrency assets in the U.S. and 130 globally.
Q: What are Alpha Portfolios?
A: Alpha Portfolios are AI-powered investment strategies introduced by eToro.
Q: Who is Tori?
A: Tori is an AI analyst developed by eToro to assist users with their investments.
Q: What new savings products has eToro launched and where?
A: eToro has launched French savings products.
Q: Where have recurring investment options been extended?
A: Recurring investment options have been extended to the United Arab Emirates.
Q: What are the benefits of the eToro Money card?
A: The eToro Money card offers 4% stock-back rewards, travel benefits, and zero foreign exchange fees.
Q: What is eToro's future plan regarding tokenization?
A: eToro is developing tokenized U.S.-listed stocks, signaling a deeper integration of digital assets.
Vision and Market Impact
Q: What does eToro's CEO predict for the future of investing?
A: eToro's CEO predicts that AI-powered intelligence will reshape wealth creation for future generations by processing data at high speeds, uncovering hidden insights, and personalizing the investment journey.
Q: How does eToro view the role of digital assets in portfolios?
A: eToro sees digital assets, including bitcoin, cryptocurrencies, and tokenized real-world assets, as a growing core component of diversified portfolios.
Crypto Market AI's Take
eToro's strategic move to integrate tokenization and AI into its platform signifies a major step towards democratizing sophisticated investment tools for retail investors. The emphasis on AI-powered strategies like Alpha Portfolios and the AI analyst Tori aligns perfectly with the growing trend of leveraging artificial intelligence for market analysis and personalized investment recommendations. This approach not only aims to enhance user engagement but also positions eToro at the forefront of innovation in the fintech sector. For those interested in how AI is transforming financial markets, understanding these advancements is crucial. Explore our resources on
AI Agents in Trading to learn more about how AI is being used to analyze markets and automate trading strategies.
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