How Agentic AI Is Rewriting Venue Marketing

A recent article puts Agentic AI in perspective. The author wrote: "Would you hire an electrician to fix your toilet? Of course not. Yet that’s exactly what hospitality is doing when we rely on general-purpose AI to solve industry-specific problems. You end up with the wrong tool solving the wrong problems, and the results show it." OpenTable understands this well. In July, they unveiled Concierge, a generative AI solution that answers up to 80% of diner questions by drawing on menus, reviews, ambiance details, dietary info, and more across 60,000+ global venues on OpenTable. Powered by OpenAI, Perplexity, and integrated voice-AI platforms, Concierge transforms the booking experience into an instant, conversational dialogue.

Why This Matters to Venue Operators

Imagine a guest asking: "Concierge AI, what’s the best dish here?" If your website lacks structured menus, tag-rich descriptions, or guest feedback signals, Concierge and other AI search platforms might overlook your venue—even if you're the most profitable spot in town. Without rich metadata and guest-review leverage, your listing fades into the AI shadow. This is not just about chatbots; it’s about agentic AI agents navigating the agentic web, autonomously aggregating, interpreting, and recommending venues based solely on available data layers. For marketing professionals, traditional SEO is now baseline. Agentic systems evaluate completeness, clarity, guest sentiment, and structured metadata—and reward those signals accordingly. How big of a shift is this?

• Nearly 60% of adults, and 74% of those under 30, now use AI for search and ideas, making AI an emerging dominant channel according to AP News.
• AI-powered search like ChatGPT, Gemini, and Perplexity represents 5.6% of U.S. desktop search traffic, with adoption doubling year over year, even though traditional engines still hold 94.4% share as of now, but the tides are changing.
• Bain research finds 80% of consumers use AI to generate 40%+ of their search queries, and brands face up to a 25% decline in organic traffic from traditional SEO.
• The global agentic AI market is expected to grow at ~45% CAGR between 2025 and 2030, reaching $47 billion by 2030, reports ISG.
The implications extend far beyond restaurant discovery. For platforms serving resorts, entertainment, and nightlife venues—where dining is only one component of a broader guest experience—agentic AI represents a new standard for how information must be structured and surfaced. With AI agents becoming the default method for guest inquiry, comparison, and decision-making across all property experiences, operators must rethink how they syndicate, organize, and maintain venue data across channels. Platforms powering these experiences must align with agentic AI standards to enable smarter distribution and richer visibility across booking environments.

Consider This Playbook for Venue Marketers



Are You and Your Stakeholders Ready? Here Are the Real Questions You Should Be Asking…

• As Marketers: Is your content AI-structured with rich, semantic, machine-readable, and sentiment-rich data?
• As Venue Operators: Are menus, feedback, and operating details documented and refreshed regularly?
• As Investors: Do you recognize that legacy marketing and SEO will no longer suffice? AI readiness matters for discoverability and revenue.
With Concierge and other agents like Gemini and Perplexity handling discovery, guests are dropping the idea of "I don’t know, Google it" and going straight to an AI assistant with all their needs. If your data proteins aren’t visible to that bot, you’re invisible. This isn’t a fad—it’s a pivot. AI assistants don’t just search; they recommend, compare, and decide for guests. The venue that wins tomorrow is the one whose data looks perfect, not wannabe-creative to an AI agent. The future of discovery is agentic. Is your strategy built for it?

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About UrVenue

UrVenue is a SaaS-based hospitality technology company pioneering the best-in-class Venue Management System (VMS), providing innovative solutions to sell and manage experiences for independent venues such as nightclubs, dayclubs, lounges, eatertainment, brand activations, special events, and mixed-use food and beverage environments. In 2022, the company introduced the industry's first Property Experience Management System (PXMS), now known as UrResort—a sister platform designed to sell, manage, and monetize experiences for hotels, resorts, all-inclusives, integrated resort casinos, and enterprise hotel organizations. Since 2011, UrVenue's technology has been trusted by organizations such as Fairmont Banff Springs, Caesars Entertainment, MGM Resorts International, Wynn Resorts, Club Med, Circa Resort & Casino, Tao Group, Resorts World, The Venetian, Mohegan Sun, and Zouk Group. UrVenue has also been a multi-year finalist for the Skift IDEA Awards. For more information, visit urvenue.com. Follow UrVenue on LinkedIn, Twitter, Facebook, and Instagram.

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Source: Originally published at Hospitality Net on 12 August 2025.

FAQ

Q: What is Agentic AI and how does it differ from general AI? A: Agentic AI refers to AI systems designed to act autonomously as agents, capable of perceiving their environment, making decisions, and taking actions to achieve specific goals. Unlike general-purpose AI, agentic AI is often specialized and operates with a degree of independence within a defined context, such as OpenTable's Concierge. Q: Why is structured and rich metadata crucial for venue marketing in the age of Agentic AI? A: Agentic AI agents, like OpenTable's Concierge, rely heavily on the data they can access and interpret. If a venue's information (menus, reviews, ambiance details, dietary information) is not well-structured, lacks rich metadata, or isn't readily available to these AI agents, the venue may be overlooked in AI-driven search results and recommendations, even if it's a top performer. Q: How is Agentic AI changing the landscape of traditional SEO for venues? A: Traditional SEO is becoming a baseline. Agentic AI systems go beyond keywords to evaluate the completeness, clarity, sentiment, and structured metadata of a venue's online presence. They reward venues that provide rich, machine-readable data, shifting the focus from keyword stuffing to comprehensive data optimization. Q: What are the key questions venue marketers and operators should be asking to prepare for Agentic AI? A: Marketers should assess if their content is AI-structured with rich, machine-readable, and sentiment-rich data. Venue operators need to ensure their operational details, like menus and guest feedback, are consistently documented and updated. Investors should recognize that AI readiness is now a critical factor for discoverability and revenue, making legacy marketing and SEO insufficient on their own. Q: How are AI agents impacting consumer search behavior, according to recent statistics? A: A significant portion of adults, particularly younger demographics, are using AI for search and discovery. This indicates a shift away from traditional search engines towards AI assistants as primary sources for information and recommendations, underscoring the importance of adapting venue marketing strategies to this trend. Q: What is the projected growth of the Agentic AI market? A: The global Agentic AI market is experiencing substantial growth, with projections indicating a Compound Annual Growth Rate (CAGR) of approximately 45% between 2025 and 2030, with the market expected to reach $47 billion by 2030.

Crypto Market AI's Take

The shift towards agentic AI in marketing, as highlighted in this article, mirrors the evolution we're seeing in the financial technology and cryptocurrency space. Just as venues need to ensure their data is discoverable and understandable by AI agents, investors and traders in the crypto market are increasingly relying on sophisticated AI tools for market analysis, trading execution, and personalized financial insights. Our platform at Crypto Market AI leverages these advanced AI capabilities, offering AI-powered trading bots and AI analysts that can process vast amounts of market data in real-time. This allows users to navigate the complex and fast-paced cryptocurrency landscape with greater intelligence and efficiency, much like how venues are adapting their marketing to be AI-agent friendly. For those looking to understand the intersection of AI and finance, our insights into AI-powered crypto trading bots and comprehensive cryptocurrency market analysis can provide valuable context.

More to Read:

• How Agentic AI is Transforming Customer Service
• The Future of SEO in an AI-Driven World
• Understanding Generative AI in Marketing