July 28, 2025
5 min read
@rismediaupdates
Rechat's AI assistant Lucy boosts real estate agents' productivity with marketing, transaction management, and client communication support.
Rechat Releases ‘Lucy’ AI Agent Assistant
Rechat, an AI-focused CRM and marketing platform for brokerages and agents, has launched an AI agent assistant named Lucy, now available on iPhone and Android. Originally designed as a real estate AI engine fully integrated with agents’ contacts, listing data, marketing, and deals, Lucy has evolved into a comprehensive digital assistant. It supports client communications, transaction management, and dynamic marketing—all embedded within Rechat’s operating platform and "super app," according to the company. “Lucy brings everything together; MLS data, brand guidelines, agent preferences and delivers real results: marketing, websites, presentations and proactive campaigns,” said Shayan Hamidi, founder and CEO of Rechat. “What used to take days now happens in seconds.” Lucy powers Rechat’s AI marketing center, enabling agents to generate high-quality social posts, email campaigns, property descriptions, Comparative Market Analysis (CMA) reports, and listing websites. This automation saves time, ensures brand consistency, and maximizes impact throughout the listing process. To minimize guesswork, support compliance, and accelerate deal progression, Lucy can read and interpret standard real estate documents, providing context-aware answers to agents’ questions. “Lucy is giving each agent an extremely tech savvy assistant available to them 24/7,” said Emil Sedgh, chief technology officer of Rechat. “This will help boost productivity for agents, and allow their admins and support more time to focus on other areas of their business.” Rechat reports measurable productivity gains from Lucy’s adoption. Usage increased by 114% from May to June 2025, reflecting growing demand for embedded AI support within daily agent workflows. Agents benefit from AI assistance that understands market data, reports, contacts, brokerage documentation, and company information. Clients such as Aperture, Nest Realty, and Michael Saunders & Company have seen CRM adoption exceed 75% and platform satisfaction above 95%, with Lucy playing a key role. “AI has been promising to change real estate for years and Lucy is delivering on that promise,” said Audie Chamberlain, head of strategic growth and communications at Rechat. “This is what brokers and agents have been waiting for: a proactive, voice-powered, task-completing AI Agent that actually delivers—creating for you, not just responding to you.” For more information about Rechat and Lucy, visit Rechat AI.FAQ:
Q: What is Lucy? A: Lucy is an AI agent assistant developed by Rechat, designed to support real estate agents and brokerages. Q: What platforms is Lucy available on? A: Lucy is available on both iPhone and Android devices. Q: What functionalities does Lucy offer? A: Lucy supports client communications, transaction management, and dynamic marketing. It can also generate marketing materials like social posts, email campaigns, property descriptions, CMA reports, and listing websites. Additionally, it can interpret real estate documents and answer agent questions. Q: What are the benefits of using Lucy? A: Lucy saves agents time by automating tasks, ensures brand consistency, and enhances productivity. It acts as a 24/7 tech-savvy assistant for agents. Q: How much has Lucy's usage increased? A: Rechat reported an 114% increase in Lucy's usage from May to June 2025.Crypto Market AI's Take
The launch of "Lucy" by Rechat signifies a growing trend in specialized AI agents tailored for specific industries, much like how AI is transforming the financial sector. Just as Lucy aims to streamline real estate operations, AI agents are increasingly being developed to assist in complex tasks such as market analysis, trading, and financial planning within the cryptocurrency space. Our platform, Crypto Market AI, leverages advanced AI to provide similar efficiencies, offering AI-powered trading bots and AI analysts that can process market data and generate insights to help users navigate the volatile crypto markets. The concept of an AI assistant that understands industry-specific data and workflows, as demonstrated by Lucy, highlights the potential for AI to act as a true partner in professional environments, reducing manual effort and boosting overall productivity.More to Read:
- AI Agents: Capabilities, Risks, and Growing Role
- AI-Driven Crypto Trading Tools Reshape Market Strategies in 2025
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