August 11, 2025
5 min read
Dave Gallagher
After a Year of Change, Keller Williams Turns the Spotlight on AI
Following a transformative year for Keller Williams, one of its signature events will focus on a similarly transformative technology sweeping through the real estate industry — artificial intelligence.
Mega Agent Camp 2025, set for August 11-14 in San Antonio, is designed to help top performers improve their skills and thrive in a sluggish real estate market. AI is expected to be a major topic, with Keller Williams rolling out its own AI playbook and featuring insights from some of the architects behind Google's Gemini generative AI.
Originally published at Real Estate News on August 9, 2025.
AI Can Give Agents 'An Incredible Amount of Horsepower'
Although AI is relatively new, it is quickly becoming foundational for agent success. Jason Abrams, head of industry and learning at Keller Williams, explained the role of AI to Real Estate News:"Think about AI like a tandem bicycle where you're in the front seat and you're deciding where to turn and when to brake and how fast to go. AI is sitting in the tandem seat behind you, simply giving you an incredible amount of horsepower to get you there."Many agents are already leveraging AI to speed up paperwork and improve efficiency. However, Abrams highlighted a less discussed but critical aspect: lead generation and building trust.
"Now you have to be known and trusted to your database, your community, the search engine and generative AI. So how exactly do you do that? We're going to unpack it in great detail," he said.Being recognized and trusted is only part of the challenge, as AI's influence grows. Abrams noted the importance of balancing digital presence with human connection:
"The challenge today is you're heard and seen over a screen before anyone ever meets you. So how do you marry these worlds of the digital and physical in a way that makes you more human to the database?"Alongside AI discussions, Mega Agent Camp will continue its tradition of offering classes on marketing, leadership, and community engagement.
How Keller Williams Is Adjusting to Change
More than 3,900 participants will attend the event, which will also feature Keller Williams co-founder Gary Keller. Keller will provide insights on the current real estate economic landscape and participate in AI conversations. Since partnering with Stone Point Capital as a strategic investor and appointing Chris Czarnecki as CEO in March 2025, Keller Williams has been focused on strengthening its operational backend. Abrams shared that Keller has been deeply involved in coaching, writing, and education within the company."It's awesome, it feels like the 1980s all over again," Abrams said, referring to the early years of Keller Williams' growth and learning.Abrams emphasized that despite these changes, Keller Williams remains true to its core mission:
"We're a people development company that wants to build lives worth living and businesses worth owning. That hasn't changed."
Originally published at Real Estate News on August 9, 2025.