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AI agents aren't the 'new Google,' says Airbnb CEO
ai-agents

AI agents aren't the 'new Google,' says Airbnb CEO

Airbnb CEO Brian Chesky says AI chatbots aren’t a replacement for Google referrals yet but sees AI as a lead generator for travel bookings.

August 8, 2025
5 min read
Sarah Perez

Airbnb CEO Brian Chesky says AI chatbots aren’t a replacement for Google referrals yet but sees AI as a lead generator for travel bookings.

After a strong second-quarter earnings beat, Airbnb CEO Brian Chesky shared insights on the company’s AI strategy during the Q2 earnings call, cautioning investors against viewing AI chatbots as the "new Google." Chesky emphasized that while AI chatbots have the potential to drive new leads to the travel and services business, they do not yet replace the referrals and traffic generated by dominant search engines. "I think we’re still kind of feeling out the space," Chesky said. "The thing I want to caution is I don’t think that AI agents — I don’t think we should think of chatbots like Google — I don’t think we should think of them as the ‘new Google’ yet." He explained that a key reason for this is that AI models powering chatbots like ChatGPT are not proprietary or exclusive. "We also have to remember that the model powering ChatGPT is not proprietary. It’s not exclusive to ChatGPT. We — Airbnb — can also use the API, and there are other models that we can use," Chesky noted. Looking at the broader AI landscape, Chesky highlighted that success in AI requires more than just having the best model. "You have to be able to tune the model and build a custom interface for the right application. And I think that’s the key," he said. Airbnb shared that its AI customer service agent in the U.S. has reduced the percentage of guests needing to contact a human agent by 15%. Chesky remarked that this was a challenging achievement because customer service AI must be accurate and helpful at all times, with no room for hallucinations. The AI agent was built using 13 different models and trained on tens of thousands of conversations. Currently available in English in the U.S., Airbnb plans to roll it out in more languages this year. Next year, the agent will become more personalized and agentic, able to perform actions such as canceling reservations on behalf of users and assisting with trip planning and bookings. Additionally, Chesky revealed that AI will be integrated into Airbnb’s search functionality next year. While the company is considering working with third-party AI agents, users will still need an Airbnb account to make bookings. Chesky does not believe agentic AI will commoditize Airbnb’s business like flight booking has become. Instead, he views AI as a promising lead generation channel. "I think the key thing is going to be for us to lead and become the first place for people to book travel on Airbnb. As far as whether or not we integrate with AI agents, I think that’s something that we’re certainly open to," Chesky said. Airbnb beat analysts’ expectations in Q2 with revenue of $3.1 billion and earnings per share of $1.03. However, the stock dropped following the company’s forecast of slower growth in the second half of the year.
Source: TechCrunch on August 7, 2025

Frequently Asked Questions (FAQ)

Airbnb's AI Strategy and Chatbots

Q: What is Airbnb's CEO Brian Chesky's view on AI chatbots compared to Google? A: Brian Chesky cautions against viewing AI chatbots as the "new Google," stating that while they can drive leads, they don't yet replace the traffic from dominant search engines. Q: Why does Chesky believe AI chatbots are not the "new Google" yet? A: He points out that the AI models powering chatbots like ChatGPT are not proprietary or exclusive, meaning other companies, including Airbnb, can utilize them via APIs. Q: What is Airbnb's approach to AI in customer service? A: Airbnb has developed an AI customer service agent that has reduced the need for guests to contact human agents by 15%. This agent was built using multiple models and trained on extensive conversation data. Q: What are Airbnb's future plans for its AI customer service agent? A: The company plans to expand the agent to more languages and, in the following year, make it more personalized and "agentic," capable of performing actions like canceling reservations and assisting with trip planning and bookings. Q: Will AI be integrated into Airbnb's search functionality? A: Yes, Airbnb plans to integrate AI into its search functionality next year. Q: Does Airbnb believe AI agents will commoditize its business? A: Chesky does not believe agentic AI will commoditize Airbnb's business. Instead, he sees AI as a valuable channel for lead generation.

Crypto Market AI's Take

The insights from Airbnb's CEO regarding AI agents highlight a crucial point in the evolution of AI in business. While the potential for AI-driven efficiency and personalized user experiences is immense, it's essential to recognize that current AI models, while powerful, are tools that augment, rather than entirely replace, existing robust systems like search engines. This parallels the evolution of the cryptocurrency market, where AI is increasingly being integrated to analyze complex market data, identify trading opportunities, and automate strategies. Our platform, Crypto Market AI, leverages these advanced AI capabilities to provide users with sophisticated trading bots and insightful market analysis, aiming to empower individuals in navigating the dynamic digital asset landscape. We believe that the successful integration of AI, much like Airbnb's approach, lies in creating custom interfaces and tuning models for specific applications, ensuring they serve as valuable extensions of human capability. For those interested in exploring how AI can enhance their financial strategies, our AI-powered trading bots offer a glimpse into the future of intelligent asset management.

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