August 11, 2025
5 min read
Jeremy Bowman
This Software-as-a-Service Stock Is Getting Into Agentic AI, and It Could Be a Game-Changer
Amplitude (NASDAQ: AMPL), the digital product analytics specialist, is building momentum with accelerating revenue growth and a new focus on AI agents that could transform its platform.
The company recently reported its third consecutive quarter of accelerating revenue, driven by innovative product features like session replay, guides, and surveys. These tools allow clients to better understand customer behavior on their websites and engage users in real-time.
Amplitude posted a 16% increase in annual recurring revenue (ARR) to $335 million, with net-new ARR hitting $15 million—the highest in nearly three years. Its dollar-based net retention rate reached 104% in Q2, the strongest in over six quarters, signaling recovery from earlier post-pandemic churn.
On a reported basis, Q2 revenue rose 14% year-over-year to $83.3 million, surpassing consensus estimates of $81.3 million. The number of customers with ARR of $100,000 or more increased 16% to 634. Adjusted profit was $0.01 per share, matching estimates and improving from breakeven a year ago. Free cash flow nearly tripled to $18.2 million.
Amplitude's AI Playbook
Amplitude has made several strategic acquisitions in the past year to enhance its AI capabilities. Last October, it acquired Command AI, which helped launch its guides and surveys product—its fastest-adopted offering to date. More recently, it acquired June, an AI-powered product analytics tool; Kraftful, known for its AI-native Voice of Customer product; and Inari, a feedback analytics company. These acquisitions bolster Amplitude's talent and product suite as it pushes deeper into AI. The company launched its AI agents in June, currently in beta and being tested by customers, with plans to commercialize later this year. Two standout AI agents introduced are:- Experiment: Generates website variants based on Amplitude's data.
- Insight Generation: Analyzes client dashboards to produce actionable insights, such as identifying traffic drops and suggesting remedies. Customer response to these AI agents has been positive, demonstrating Amplitude's potential to add significant value amid the AI hype. Amplitude also received recognition from Forrester, ranking highest in strength of offering and being named a customer favorite in its first digital analytics solutions report.
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Is Amplitude a Buy?
Guidance for Q3 projects revenue between $85 million and $87 million, a 17.3% increase, indicating continued acceleration. Despite its relatively small $2 billion market cap, Amplitude's growth is strong even before the full impact of its AI agents. These innovations could differentiate it in the digital product analytics market, competing against legacy players like Google Analytics and Adobe Analytics. With its platform strategy coming together and AI initiatives gaining traction, Amplitude is positioned for potential growth and stock appreciation.Source: Originally published at The Motley Fool on August 10, 2025.