Aubrey Strobel Launches Halcyon: A Crypto-AI Communications Firm Amid Bitcoin Market Surge

Aubrey Strobel, a renowned Bitcoin podcaster and former communications executive at Lolli, has co-founded Halcyon, a New York-based boutique communications firm specializing in emerging technologies such as Bitcoin, stablecoins, and artificial intelligence. Announced on July 29, 2025, Halcyon aims to be a strategic partner for early to mid-stage companies looking to shape narratives and market strategies in the crypto and tech sectors. Halcyon offers more than traditional public relations services. Its portfolio includes content creation, video production, and tailored go-to-market strategies. Strobel emphasized the firm's mission to correct misrepresentations of Bitcoin and AI in the media, stating:

"The Golden Age of tech is here, we cannot let it slip away because the stories failed to reflect the innovation."

The firm adopts a "VC approach," aligning with founders through long-term partnerships and prioritizing brands that resonate with its thesis on Bitcoin, DeFi, AI, and stablecoins as transformative forces reshaping global systems. Strobel brings extensive expertise from her previous roles, including leading communications at Lolli (acquired by Thesis) and advising Trust Machines. She has a strong presence in internet culture and technology storytelling, with nearly 150,000 followers on X (formerly Twitter). Her focus on bridging innovation and public understanding is also reflected in her production of the Bitcoin-themed film Lekker Feeling: A Bitcoin Ekasi Story. Co-founder Elena Nisonoff highlighted the team's "unique advantage" in anticipating market and cultural trends, which enables clients to "get there first" in competitive tech conversations. The launch of Halcyon comes at a pivotal moment for crypto and AI. Bitcoin recently reached record highs, and the GENIUS stablecoin act became the first major U.S. crypto legislation. Furthermore, reports indicate that up to 15 crypto-related IPOs could occur within the next two quarters. These developments signal growing institutional interest in blockchain and AI, aligning perfectly with Halcyon's target market of companies at the forefront of these technologies.

Strategic Vision and Market Positioning

Halcyon's strategy marks a shift from traditional PR to a narrative-driven approach. By combining market insight with cultural awareness, the firm aims to position its clients as pioneers in a rapidly evolving sector. Strobel's emphasis on "reshaping global systems" through Bitcoin and AI suggests a focus on systemic innovation rather than short-term gains. However, the firm's success will depend on its ability to differentiate itself in a crowded PR landscape and deliver measurable growth for early-stage clients.

Industry Context

The launch reflects broader trends in crypto communications, where brands increasingly seek alignment with regulatory progress and public sentiment. With the U.S. regulatory landscape evolving and investor appetite for tech-driven narratives rising, Halcyon's focus on Bitcoin and stablecoins is well-positioned to capitalize on the sector's momentum. Still, the firm's storytelling emphasis may face skepticism in markets where technical execution often outweighs marketing efforts.

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Frequently Asked Questions (FAQ)

What is Halcyon? Halcyon is a New York-based boutique communications firm specializing in emerging technologies like Bitcoin, stablecoins, and artificial intelligence. Who founded Halcyon? Halcyon was co-founded by Aubrey Strobel, a Bitcoin podcaster and former communications executive at Lolli, and Elena Nisonoff. What services does Halcyon offer? Halcyon provides content creation, video production, tailored go-to-market strategies, and public relations services. What is Halcyon's strategic approach? The firm adopts a "VC approach," forming long-term partnerships with companies that align with their thesis on Bitcoin, DeFi, AI, and stablecoins as transformative forces. What is Strobel's goal for Halcyon? Strobel aims to correct misrepresentations of Bitcoin and AI in the media and ensure that innovation stories accurately reflect the advancements in these fields. When was Halcyon announced? Halcyon was announced on July 29, 2025.

Crypto Market AI's Take

The launch of Halcyon highlights the growing intersection of artificial intelligence and the cryptocurrency market, particularly in the realm of communications and narrative shaping. As the crypto space matures, sophisticated communication strategies become crucial for navigating market volatility, regulatory landscapes, and public perception. Our platform, Crypto Market AI, focuses on leveraging AI for market intelligence and trading, and we recognize the parallel importance of clear and accurate communication in fostering trust and adoption within the industry. Firms like Halcyon, with their specialized focus on emerging tech narratives, play a vital role in this ecosystem, helping to bridge the gap between complex technological advancements and broader market understanding. Understanding how AI is transforming communication in finance is key to staying ahead in this rapidly evolving sector, much like our own efforts in providing cutting-edge AI agents and trading tools.

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Source: The Block