eToro Expands Trading Platform with Tokenization and AI-Powered Investment Tools

Trading and investing platform eToro is advancing its product lineup by integrating tokenization and artificial intelligence (AI) tools aimed at retail investors. This move coincides with the company’s continued geographic expansion and product development.

Recent Developments and Financial Highlights

On August 12, 2025, eToro released its second-quarter earnings report, marking its first quarterly financial disclosure as a public company. The company went public on the Nasdaq stock exchange in May 2025, raising over $300 million and experiencing a 29% surge on its initial trading day. During the quarter ending June 30, eToro focused on enhancing its four strategic pillars: trading, investment, wealth management, and neobanking, according to CEO and co-founder Yoni Assia.

New Features and Product Enhancements

Trading

• Introduced 24/5 trading for 100 U.S. equities.
• Expanded cryptocurrency offerings to include more than 100 assets in the U.S. and 130 globally.
• Broadened access to futures and spot-quoted futures.

Investing

• Launched AI-powered investment strategies called Alpha Portfolios.
• Rolled out an AI-powered analyst named Tori.
• Released a suite of AI tools and APIs to help users build and customize investment strategies.

Wealth Management

• Introduced French savings products.
• Expanded recurring investment options to the United Arab Emirates.

Neobanking

• Rolled out the eToro Money card across Europe, offering 4% stock-back rewards, travel benefits, and 0% foreign exchange fees.

Projects in Development

• Working on tokenized U.S.-listed stocks to further innovate the trading experience.

CEO Commentary

Yoni Assia emphasized the transformative potential of combining AI-driven investing with the rise of digital assets. He stated, "The future of investing will be defined by AI-powered intelligence that can process data at unprecedented speed, uncover insights hidden in plain sight, and personalize the investing journey for every user." Assia also highlighted the growing importance of digital assets in diversified portfolios, noting, "Alongside this transformation, the global financial landscape is embracing digital assets as a core pillar of diversified portfolios, from bitcoin and crypto assets to tokenized real-world assets."

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Source: eToro to Add Tokenization and AI Tools to Trading and Investing Platform by PYMNTS, published August 12, 2025.

Frequently Asked Questions (FAQ)

eToro Platform Features

Q: What new technologies is eToro integrating into its trading platform? A: eToro is integrating tokenization and artificial intelligence (AI) powered tools into its trading platform. Q: What are Alpha Portfolios? A: Alpha Portfolios are AI-powered investment strategies recently launched by eToro. Q: What is Tori? A: Tori is an AI-powered analyst introduced by eToro to assist users with their investment strategies. Q: What are some of the recent enhancements to eToro's trading services? A: eToro has introduced 24/5 trading for 100 U.S. equities and expanded its cryptocurrency offerings to over 100 assets in the U.S. and 130 globally. They have also broadened access to futures and spot-quoted futures. Q: What new features has eToro launched in wealth management and neobanking? A: In wealth management, eToro introduced French savings products and expanded recurring investment options to the UAE. For neobanking, they rolled out the eToro Money card across Europe with rewards and travel benefits.

AI and Tokenization in Investing

Q: How does eToro view the future of investing with AI and digital assets? A: eToro's CEO, Yoni Assia, believes the future of investing will be defined by AI that can process data rapidly, uncover insights, and personalize the investment journey. He also notes the increasing acceptance of digital assets in diversified portfolios. Q: What kind of AI tools has eToro released for users? A: eToro has released a suite of AI tools and APIs designed to help users build and customize their investment strategies. Q: What is eToro's plan regarding tokenization? A: eToro is working on tokenizing U.S.-listed stocks to further innovate the trading experience.

Crypto Market AI's Take

eToro's strategic integration of tokenization and AI-powered tools aligns with the broader trend of financial technology evolution. The platform's focus on democratizing advanced investment strategies through AI assistants like Tori and features like Alpha Portfolios aims to empower retail investors. This move underscores the growing role of AI in financial markets, offering potential for more personalized and efficient investment experiences. As the industry moves towards tokenizing real-world assets, eToro's efforts in tokenizing U.S. equities position them at the forefront of this innovation, potentially simplifying access and increasing liquidity for a wider range of investors. We offer similar AI-driven market analysis and automated trading tools designed to enhance investment strategies.

More to Read:

• Understanding the Impact of AI on Cryptocurrency Trading
• The Future of Tokenization in Finance
• How to Choose the Right AI Trading Bot for Your Portfolio