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Forethought Is Now Available in the New AWS Marketplace AI Agents and Tools Category
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Forethought Is Now Available in the New AWS Marketplace AI Agents and Tools Category

Forethought's AI-native platform for enterprise customer support is now available in AWS Marketplace's AI Agents and Tools category.

August 8, 2025
5 min read
Business Wire

Forethought's AI-native platform for enterprise customer support is now available in AWS Marketplace's AI Agents and Tools category.

Forethought, a leader in agentic AI for customer experience, has announced the availability of its AI-native platform for enterprise customer support within the newly launched AI Agents and Tools category of AWS Marketplace. This integration provides AWS customers with a streamlined path to discover, purchase, and deploy Forethought's agentic CX system directly from their AWS accounts, thereby accelerating the development of AI agents and agentic workflows. "By offering Forethought in AWS Marketplace, we’re providing customers with a streamlined way to access our agentic CX platform, helping them buy and deploy agent solutions faster and more efficiently," said Sami Ghoche, co-founder and CEO of Forethought. Forethought empowers organizations to deploy AI agents across multiple channels, including chat, email, voice, and SMS, supporting various business functions such as customer service, sales, marketing, and account management. Its platform aims to infuse intelligence and automation throughout the entire customer experience lifecycle. Key capabilities of the Forethought platform include the industry's first multi-agent, omnichannel AI, powered by a proprietary agentic reasoning engine. This enables seamless multi-channel communication, including voice, assisting customers in reducing costs and accelerating resolution times, ultimately transforming business-customer engagement. Built as a cloud-native solution on AWS, Forethought ensures high performance, security, and scalability. The introduction of AI Agents and Tools in AWS Marketplace benefits customers by offering a faster procurement process, reducing vendor evaluation and negotiation time. Centralized purchasing through AWS accounts also enhances visibility and control over licensing, payments, and access. Forethought is provided as a vendor-hosted SaaS solution that supports multi-agent orchestration for enterprise CX. Customers can easily subscribe to Forethought solutions through AWS Marketplace.
FAQs

Platform Availability

Q: Where can I find Forethought's AI-native platform? A: Forethought's AI-native platform is now available in the AI Agents and Tools category of AWS Marketplace.

Deployment and Access

Q: How can customers deploy Forethought's system? A: Customers can easily purchase and deploy Forethought's agentic customer experience (CX) system directly from their AWS accounts through AWS Marketplace.

Supported Channels and Functions

Q: Across which channels can Forethought deploy AI agents? A: Forethought enables the deployment of AI agents across multiple channels, including chat, email, voice, and SMS. Q: What business functions does Forethought's platform support? A: The platform supports various business functions such as customer service, sales, marketing, and account management.

Key Platform Capabilities

Q: What are the core capabilities of the Forethought platform? A: The platform offers the industry's first multi-agent, omnichannel AI powered by a proprietary agentic reasoning engine, supporting multi-channel communication including voice.

Benefits of AWS Marketplace Integration

Q: What are the benefits of Forethought being on AWS Marketplace? A: The integration allows for easier discovery, purchase, and deployment, accelerating the development of AI agents and workflows. It also streamlines the procurement process, reducing vendor evaluation and negotiation time, and provides centralized visibility and control over licensing and payments.

Crypto Market AI's Take

This integration highlights the growing trend of specialized AI solutions being made readily available through major cloud marketplaces like AWS. For businesses looking to enhance their customer experience through AI, having direct access to Forethought's agentic platform within their existing AWS infrastructure offers a significant advantage in terms of speed, security, and scalability. This move underscores the increasing maturity of AI as a core component of enterprise customer support strategies, mirroring the broader adoption of AI in various business functions, including those within the financial and cryptocurrency sectors.

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Source: Originally published at AiThority on August 7, 2025.