Forethought, a leader in agentic AI for customer experience, has announced the availability of its AI-native platform for enterprise customer support within the new AI Agents and Tools category on AWS Marketplace. This integration enables customers to easily discover, purchase, and deploy Forethought’s agentic customer experience (CX) system directly from their AWS accounts, thereby accelerating the development of agent and agentic workflows.
“By offering Forethought in AWS Marketplace, we’re providing customers with a streamlined way to access our agentic CX platform, helping them buy and deploy agent solutions faster and more efficiently,” stated Sami Ghoche, co-founder and CEO of Forethought.
Forethought's platform empowers organizations to deploy AI agents across various channels, including chat, email, voice, and SMS. It supports customer service, sales, marketing, and account management functions, infusing intelligence and automation throughout the entire customer journey. Key capabilities include the industry's first multi-agent, omnichannel AI powered by a proprietary agentic reasoning engine, and multi-channel voice support, all designed to help customers reduce costs and improve resolution times.
Built as a cloud-native solution on AWS, Forethought ensures high performance, security, and scalability. The inclusion in AWS Marketplace's AI Agents and Tools category simplifies procurement, reduces vendor evaluation time, and centralizes purchasing through AWS accounts. Forethought is offered as a vendor-hosted SaaS solution, supporting multi-agent orchestration for enterprise CX with seamless subscription options available via AWS Marketplace.
Frequently Asked Questions (FAQ)
Forethought Platform and AWS Marketplace
Q: What is Forethought's AI-native platform?
A: Forethought's AI-native platform is designed for enterprise customer experience (CX) and utilizes agentic AI to enhance customer support, sales, marketing, and account management functions.
Q: How does Forethought integrate with AWS Marketplace?
A: Forethought is now available in the AI Agents and Tools category of AWS Marketplace, allowing customers to easily discover, purchase, and deploy the platform directly from their AWS accounts.
Q: What are the benefits of using Forethought's platform via AWS Marketplace?
A: Customers can accelerate procurement, reduce vendor evaluation time, and maintain centralized purchasing control through their AWS accounts, while also benefiting from faster deployment of agent and agentic workflows.
Q: What channels does Forethought support for AI agent deployment?
A: Forethought supports AI agent deployment across multiple channels including chat, email, voice, and SMS.
Q: What makes Forethought's AI unique?
A: Forethought features the industry's first multi-agent, omnichannel AI powered by a proprietary agentic reasoning engine, including multi-channel voice support.
Q: What are the advantages of Forethought being a cloud-native solution on AWS?
A: This ensures high performance, robust security, and scalability for users of the platform.
Crypto Market AI's Take
This announcement highlights the increasing integration of specialized AI solutions within major cloud ecosystems like AWS. For businesses looking to elevate their customer engagement, having access to advanced agentic AI platforms like Forethought directly through AWS Marketplace signifies a move towards more streamlined adoption of sophisticated technologies. In the broader context of the digital economy, such integrations can accelerate innovation across various sectors. For example, in the financial technology space, AI agents are being explored for tasks ranging from market analysis and trading strategy automation to compliance and customer support. Companies like ours at Crypto Market AI are also leveraging AI to provide advanced tools for crypto traders, aiming to democratize access to sophisticated financial strategies. The trend towards making powerful AI tools readily available through established cloud marketplaces suggests a future where specialized AI capabilities are more accessible and easier to implement for enterprises across the board.
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Source: Forethought Is Now Available in the New AWS Marketplace AI Agents and Tools Category on August 7, 2025
