Forethought Now Available in the New AWS Marketplace AI Agents and Tools Category

Forethought, a leader in agentic AI for customer experience, has announced the availability of its AI-native platform for enterprise customer support in the newly launched AI Agents and Tools category of AWS Marketplace. This integration allows customers to easily discover, purchase, and deploy AI agent solutions, including Forethought’s agentic customer experience (CX) system, directly from their AWS accounts, accelerating agent and agentic workflow development. Forethought enables organizations to deploy AI agents across multiple channels such as chat, email, voice, and SMS. Its platform supports various business functions including customer service, sales, marketing, and account management, empowering enterprises to infuse intelligence and automation throughout the entire customer experience. “By offering Forethought in AWS Marketplace, we’re providing customers with a streamlined way to access our agentic CX platform, helping them buy and deploy agent solutions faster and more efficiently,” said Sami Ghoche, co-founder and CEO of Forethought. “Our customers across SaaS and tech, e-commerce and retail, fintech and healthcare are already using these capabilities to support more than a billion monthly customer interactions, demonstrating the real-world value of agentic CX.” Forethought’s platform delivers key capabilities including the industry’s first multi-agent, omnichannel AI powered by a proprietary agentic reasoning engine. It supports multi-channel engagement including voice, enabling customers to reduce costs and accelerate resolution times. Built as a cloud-native solution on AWS, Forethought ensures high performance, security, and scalability. The introduction of the AI Agents and Tools category in AWS Marketplace significantly accelerates the procurement process for AI innovations by reducing vendor evaluation times and simplifying negotiations. Centralized purchasing through AWS accounts offers customers enhanced visibility and control over licensing, payments, and access. Forethought is available as a vendor-hosted SaaS solution supporting multi-agent orchestration for enterprise CX. Customers can subscribe seamlessly to Forethought solutions via AWS Marketplace. To learn more about Forethought in AWS Marketplace, visit Forethought on AWS Marketplace.

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Source: Originally published at Martech Cube on August 11, 2025.

Frequently Asked Questions (FAQ)

What is Forethought's core offering?

Forethought offers an AI-native platform for enterprise customer experience (CX) that utilizes agentic AI.

Which channels does Forethought's AI platform support?

Forethought's platform supports deployment across multiple channels, including chat, email, voice, and SMS.

What business functions can Forethought's platform enhance?

The platform can enhance customer service, sales, marketing, and account management.

What is the key technological feature of Forethought's platform?

It features the industry's first multi-agent, omnichannel AI powered by a proprietary agentic reasoning engine.

How does Forethought benefit customers using AWS Marketplace?

Availability in AWS Marketplace allows customers to easily discover, purchase, and deploy Forethought's solutions directly from their AWS accounts, speeding up the process.

What is the significance of the new AI Agents and Tools category in AWS Marketplace?

This category accelerates procurement of AI innovations by reducing vendor evaluation times and simplifying negotiations.

Crypto Market AI's Take

The integration of Forethought's agentic AI platform into the AWS Marketplace AI Agents and Tools category highlights a significant trend in enterprise software adoption. As businesses increasingly seek to leverage artificial intelligence for customer experience, platforms like Forethought, which are built on scalable cloud infrastructure like AWS, become crucial. This move simplifies procurement and deployment, allowing companies to quickly integrate advanced AI capabilities. For businesses looking to enhance their customer interactions and operational efficiency through AI, exploring solutions available on cloud marketplaces is a key strategy. Our platform, Crypto Market AI, also focuses on leveraging AI for market intelligence and trading, showcasing the broad applicability of AI across various sectors, including finance. We delve into how AI agents are transforming industries and providing actionable insights for businesses.

Forethought Now in the New AWS Marketplace AI Agents and Tools Category