August 11, 2025
5 min read
TechNode Global Staff
Graas.ai Raises $9M Pre-Series B to Launch Agent Foundry for Ecommerce Automation
Graas.ai, a Singapore-based artificial intelligence (AI)-native data and automation company for ecommerce, has raised over $9 million in a pre-Series B funding round led by Tin Men Capital. The round also saw participation from Incred Wealth, Orzon, and returning investors Integra Partners and Yuj Ventures. The company announced that the fresh capital will accelerate the rollout of Agent Foundry in India — a proprietary platform designed to develop autonomous agents that address critical commerce challenges such as customer acquisition costs, pricing optimization, margin protection, and inventory management. Unlike traditional AI copilots or dashboards, Agent Foundry delivers actionable intelligence by enabling agents to analyze real-time performance across channels, stock keeping units (SKUs), and campaigns, and then execute decisions for direct-to-consumer (D2C) and marketplace brands.“Commerce doesn‘t need another AI copilot or prettier dashboard. It needs agents that actually run the play. We’ve spent two years building the data backbone, and now with Agent Foundry, we’re helping brands act on it,” said Prem Bhatia, Co-founder and Chief Executive Officer of Graas.ai.He added, “This multi-agent framework lets us create bespoke agents solving commerce's toughest problems. Despite the challenging fundraising climate, we’re grateful our investors share our vision for an agentic world.”
Agents Forged in the Foundry
- Hoppr: An in-house analyst that tracks SKU, GMV, and campaign performance.
- Cartlyst: A B2B order specialist that converts handwritten lists, voice notes, and WhatsApp messages into structured orders.
- Chattr: An AI-powered customer support agent focused on driving sales conversions.
- Turbo: Provides a unified view of sales, advertising, inventory, and operations data.
- Extract: Ensures clean, ready-to-use data delivery directly to Google Sheets or databases, streamlining business intelligence workflows.
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Investor Insights
Murli Ravi, Managing Partner at Tin Men Capital, said, “The end of cheap capital has resulted in brands focusing on sustainable growth without sacrificing margins. We backed Graas because they’ve built the data infrastructure and understand the context engineering required to build enterprise-grade agents for retailers.” Jinesh Patel, Managing Partner at Integra Partners, noted, “Integra backed Graas in 2022 when making data the primary driver of decision-making was still a major challenge for most ecommerce brands. Today, as agent-led systems gain traction, Graas is uniquely positioned with the vertical data depth to lead this shift across Southeast Asia and India.”Market Context and Company Profile
The global commerce technology market is undergoing rapid transformation, with businesses increasingly seeking automation solutions to maintain competitive advantage. Graas.ai’s successful funding round reflects strong investor trust in its unique approach to commerce intelligence and positions the company for significant market expansion. Founded in 2022 and headquartered in Singapore, Graas.ai operates across India and Southeast Asia, supporting over 2,000 brands and processing more than $1 billion in gross merchandise value (GMV). Graas.ai adheres to the highest standards of data security and compliance, holding certifications including SOC2, GDPR, PDPA, and ISO standards. This ensures enterprise clients can confidently deploy the company’s solutions while meeting data protection and regulatory requirements.Frequently Asked Questions (FAQ)
What is Graas.ai's Agent Foundry?
Agent Foundry is Graas.ai's proprietary platform designed to develop autonomous AI agents specifically for addressing key challenges in e-commerce, such as customer acquisition costs, pricing optimization, and inventory management.How does Agent Foundry differ from traditional AI copilots?
Unlike standard AI copilots or dashboards, Agent Foundry creates agents that not only analyze real-time performance across various channels and campaigns but also execute decisions autonomously to improve e-commerce operations.What kind of problems does Agent Foundry aim to solve for e-commerce brands?
Agent Foundry is designed to tackle critical commerce challenges including reducing customer acquisition costs, optimizing pricing strategies, protecting profit margins, and improving inventory management for direct-to-consumer (D2C) and marketplace brands.What are some examples of the AI agents developed by Graas.ai?
Graas.ai has developed agents like Hoppr for performance analysis, Cartlyst for B2B order processing, Chattr for sales-focused customer support, Turbo for unified data views, and Extract for streamlined data delivery.What markets does Graas.ai primarily operate in?
Graas.ai operates primarily in India and Southeast Asia, supporting a significant number of brands in these regions.What are the key benefits of using Graas.ai's solutions?
The solutions aim to provide actionable intelligence, automate decision-making processes, and ultimately drive more sustainable growth and margin protection for e-commerce businesses.Crypto Market AI's Take
The funding secured by Graas.ai highlights a significant trend in the e-commerce technology sector: the move towards more sophisticated, agent-based AI solutions. This shift mirrors the advancements seen in the cryptocurrency space, where AI-powered trading bots and analytical tools are becoming increasingly crucial for navigating complex markets. Our platform, AI Crypto Market, leverages similar AI capabilities to provide market intelligence and automated trading strategies for digital assets. The development of autonomous agents for e-commerce automation, as exemplified by Graas.ai's Agent Foundry, demonstrates a broader industry push towards AI that doesn't just provide insights but actively drives business operations. This evolution in AI application across sectors underscores the growing importance of understanding and integrating advanced AI solutions, a principle we strongly advocate for in the financial markets. For businesses looking to enhance their operational efficiency through intelligent automation, exploring the potential of AI agents, whether in e-commerce or finance, is a strategic imperative.More to Read:
Originally published at TechNode Global on August 11, 2025