August 1, 2025
5 min read
Esther Shein
Discover how Colgate and Mondelez leverage AI agents to boost efficiency and enhance customer experiences in consumer goods.
Artificial intelligence is fundamentally reshaping the consumer goods sector, with AI agents poised to significantly enhance customer experiences and drive operational efficiencies through automation and improved decision-making. Gartner predicts that by 2027, a substantial 50% of business decisions will be augmented or automated by AI agents.
Companies like Colgate-Palmolive are embracing this shift proactively. In 2023, they launched a platform allowing employees to develop their own Gen AI agents, internally termed "assistants." Kli Pappas, senior director of global predictive analytics at Colgate-Palmolive, described this as a "risk-based judgment," acknowledging that employees would likely adopt these tools regardless. This approach underscores a strategy to leverage AI agents as productivity boosters, fostering innovation and agility rather than reacting to external pressures.
Mondelez International is also exploring AI agents to streamline workflows and refine decision-making, using AI assistants to automate routine tasks and free up employees for more strategic responsibilities. The consumer goods industry's rapid AI integration, exemplified by Colgate and Mondelez, highlights the importance of early adoption and internal employee empowerment for successful AI agent strategies.
Key Takeaways for Building an AI Agent Strategy
- Start Early: Proactive adoption of AI agent technology provides a competitive edge.
- Empower Employees: Equip your workforce with the tools and platforms to create and customize AI assistants.
- Focus on Automation: Utilize AI agents to automate repetitive tasks and enhance decision-making processes.
- Adopt a Risk-Based Approach: Balance potential risks with the substantial benefits of AI-driven innovation.
- Scale Strategically: Begin with pilot programs and iterate based on feedback and measured results. As AI continues to transform the consumer goods landscape, companies that thoughtfully integrate AI agents will be better positioned to elevate customer experiences and optimize operational efficiency.
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FAQs
AI Agent Implementation in Business
Q: What is the projected impact of AI agents on business decisions by 2027? A: Gartner forecasts that by 2027, 50% of business decisions will be augmented or automated by AI agents. Q: How did Colgate-Palmolive approach AI agent development internally? A: Colgate-Palmolive built a platform in 2023 to enable employees to create their own Gen AI agents, referred to internally as "assistants." Q: What was the rationale behind Colgate-Palmolive's proactive AI adoption? A: The company took a "risk-based judgment" approach, recognizing that employees would likely use AI tools regardless, and aimed to harness them proactively for productivity enhancement and operational agility. Q: How is Mondelez International utilizing AI agents? A: Mondelez International is exploring AI agents to streamline workflows and improve decision-making, using them to automate routine tasks and allow employees to focus on higher-value activities. Q: What are the core principles for a successful AI agent strategy in the consumer goods sector? A: Key takeaways include starting early, empowering employees, focusing on automation, adopting a risk-based approach, and scaling strategically.##Crypto Market AI's Take
The adoption of AI agents by industry leaders like Colgate-Palmolive and Mondelez International signifies a broader trend of intelligent automation entering mainstream business operations. This aligns with our mission at Crypto Market AI to leverage cutting-edge AI for market analysis and trading. Our platform offers sophisticated AI-powered trading bots designed to enhance efficiency and provide strategic insights, mirroring the operational benefits these consumer goods giants are seeking. As businesses integrate AI agents for enhanced decision-making, the financial sector, particularly cryptocurrency, stands to benefit immensely from similar advanced analytical and automated trading capabilities.Source: Originally published at Consumer Goods Technology on July 31, 2025.