Imparta Releases Fully Agentic AI Sales Enablement Ecosystem

Imparta has just released a fully agentic version of its award-winning i-Coach® AI system, delivering enablement at enterprise scale to make every seller a top performer.

Key Features of i-Coach® AI

• Personalised: i-Coach® AI understands each user's role, context, goals, and strengths, remembering past discussions. It identifies patterns and delivers deeply tailored coaching, training, insights, methodology-aware roleplays, and more.
• Proactive: The system follows up on coaching conversations, driving accountability and results. It proactively suggests ideas to front-line staff and managers to enhance performance.
• Powerful: Drawing on 1.5 million words of researched best practices across sales, service, and management, i-Coach® AI powers over 20 agents. It also integrates with an organisation's own data sources to provide expert, adaptive support, coaching, and learning.

Leadership Insights

Richard Barkey, Founder and CEO of Imparta, commented:

"Imparta was first to market in 2023 with AI coaching powered by sales IP, and we have added multiple AI use-cases since. But the agentic version of i-Coach AI takes everything to the next level. It doesn't just respond; it anticipates. It recalls who you are, what you've accomplished, and what you're aiming to improve.

Our proprietary agents cover everything from call analysis and conversation intelligence to learning curation, adaptive coaching, deal planning, and creative problem-solving. They support front-line managers directly, as well as sales and service teams, and critically, they re-form the connection between analysis and learning that so many platforms break.

We are adding new agents all the time, and I am incredibly excited about the potential to transform commercial results at a global scale."

Megan Andrew, Head of Platform and AI, added:

"Our enterprise clients have been clear that they don't want another AI platform – they already have too many 'islands of AI' that lead to siloed data and a poor user experience.

i-Coach® AI is truly integrated. It connects to your data. It fits into your tech stack as an orchestrator (with text, voice, and video avatar options) and manages multiple vendor agents, or it can work as headless agents within an existing AI ecosystem."

Upcoming Webinars and Demonstrations

To mark the launch, Imparta will host a series of live webinars and interactive demonstrations starting with sessions on August 28th and September 9th. These sessions will cover:
• How agentic AI differs from other AI models, driving and tracking performance
• The 20 AI agents your sales team needs, and the 5 types of human agents that make them effective
• Key data integrations that improve AI effectiveness
• How to avoid AI silos and create a unified user experience
Register for the webinars here

About Imparta

Imparta is a global leader in performance improvement for Sales, Customer Experience (CX), and Leadership. With 25 years of research and experience with leading global organisations, Imparta delivers:
• The skills to win: A modern, research-based methodology equipping sellers with 180+ best practice skill modules to make sense of each situation and deliver results.
• Embedded at scale: Expert designers, consultants, and trainers help assess, develop, coach, and continuously improve sales capabilities globally and in local languages.
• Powered by agentic AI: i-Coach® AI delivers proactive and personalised assessment, learning, coaching, and task support for every user, integrated into your AI infrastructure.
Together, these elements enable organisations to assess, develop, coach, practice, and continuously improve sales capabilities at a global scale while tracking results and adapting as markets evolve. They can be used to fill gaps in sales enablement or to build a comprehensive enablement solution.

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Media Contact: adam.norton@imparta.com Video: Imparta Introduction Logo: Imparta Logo

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Source: Imparta Releases Fully Agentic AI Sales Enablement Ecosystem

Frequently Asked Questions (FAQ)

What is a fully agentic AI sales enablement ecosystem?

A fully agentic AI sales enablement ecosystem, like Imparta's i-Coach® AI, refers to an AI system that operates autonomously and proactively, going beyond simple responses to anticipate needs, recall user context, and drive performance improvements. It utilizes multiple specialized AI agents to cover various aspects of sales enablement.

How does Imparta's i-Coach® AI personalize coaching?

i-Coach® AI personalizes coaching by understanding each user's role, context, goals, and strengths. It remembers past interactions and identifies patterns to deliver tailored coaching, training, insights, and methodology-aware roleplays.

What kind of data does i-Coach® AI integrate with?

i-Coach® AI integrates with an organization's own data sources to provide expert, adaptive support, coaching, and learning. This allows for deeply tailored coaching based on actual performance data.

What are the benefits of an agentic AI approach for sales enablement?

An agentic AI approach means the system doesn't just respond but actively anticipates needs, offers proactive suggestions, and drives accountability. This can lead to more impactful coaching, improved seller performance, and better overall commercial results.

How does i-Coach® AI address the issue of fragmented AI platforms?

i-Coach® AI is designed to be truly integrated, acting as an orchestrator within an organization's tech stack. It connects to data and can manage multiple vendor agents, preventing the "islands of AI" that lead to siloed data and a poor user experience.

Crypto Market AI's Take

The release of Imparta's agentic AI sales enablement ecosystem highlights a significant trend in the application of AI across various industries, including finance. Our platform, Crypto Market AI, leverages AI for similar purposes: to provide intelligent market analysis, automated trading strategies, and comprehensive insights. The concept of specialized "agents" within an AI system, as described by Imparta, mirrors our own use of AI analysts and trading bots that operate across different market facets. The emphasis on personalization, proactivity, and integration aligns with our mission to deliver efficient, secure, and accessible cryptocurrency solutions. The idea of an AI system that not only responds but anticipates is crucial for navigating the dynamic crypto markets, where timely and informed decisions are paramount.

More to Read:

• Understanding AI Agents in the Financial Sector
• The Future of AI in Cryptocurrency Trading
• How AI is Revolutionizing Sales Enablement