August 11, 2025
5 min read
CNW Group
Imparta Launches Fully Agentic AI Sales Enablement Ecosystem
Imparta has released a fully agentic version of its award-winning i-Coach® AI system, designed to deliver sales enablement at enterprise scale and help every seller become a top performer.Key Features of i-Coach® AI
- Personalised: The system understands each user's role, context, goals, and strengths, remembering past interactions. It identifies patterns to provide deeply tailored coaching, training, insights, methodology-aware roleplays, and more.
- Proactive: i-Coach® AI actively follows up on coaching conversations to drive accountability and results. It suggests ideas proactively to front-line staff and managers to enhance performance.
- Powerful: Leveraging 1.5 million words of researched best practices across sales, service, and management, the AI powers over 20 agents. It also integrates with the organization's own data sources to deliver expert, adaptive support, coaching, and learning.
- How agentic AI differs from other AI models and drives performance
- The 20 AI agents essential for sales teams and the 5 types of human agents that ensure success
- Key data integrations that enhance AI effectiveness
- Strategies to avoid AI silos and create a unified user experience Register for the sessions here:
- The skills to win: Their research-based methodology equips sellers with over 180 best practice skill modules to navigate situations and deliver results.
- Embedded at scale: Expert designers, consultants, and trainers help assess, develop, coach, and continuously improve sales capabilities globally and in local languages.
- Powered by agentic AI: The i-Coach® AI system provides proactive, personalized assessment, learning, coaching, and task support integrated within enterprise AI infrastructures. Together, these elements enable organizations to assess, develop, coach, practice, and continuously improve sales capabilities at scale while tracking results and adapting to evolving markets.
- Understanding the Nuances of Agentic AI
- The Future of AI in Sales Enablement
- Top AI Tools Transforming Business Operations
Leadership Insights
Richard Barkey, Founder and CEO of Imparta, stated:"Imparta was first to market in 2023 with AI coaching powered by sales IP, and we have added multiple AI use-cases since. But the agentic version of i-Coach AI takes everything to the next level. It doesn't just respond; it anticipates. It recalls who you are, what you've accomplished, and what you're aiming to improve.>
Our proprietary agents cover everything from call analysis and conversation intelligence to learning curation, adaptive coaching, deal planning, and creative problem-solving. They support front-line managers directly, as well as sales and service teams, and critically, they re-form the connection between analysis and learning that so many platforms break.>
We are adding new agents all the time, and I am incredibly excited about the potential to transform commercial results at a global scale."Megan Andrew, Head of Platform and AI, added:
"Our enterprise clients have been clear that they don't want another AI platform – they already have too many 'islands of AI' that lead to siloed data and a poor user experience.>
i-Coach® AI is truly integrated. It connects to your data. It fits into your tech stack as an orchestrator (with text, voice, and video avatar options) and manages multiple vendor agents, or it can work as headless agents within an existing AI ecosystem."
Upcoming Webinars and Demonstrations
To celebrate the launch, Imparta will host live webinars and interactive demos starting August 28th and September 9th. These sessions will cover:About Imparta
Imparta is a global leader in performance improvement for Sales, Customer Experience (CX), and Leadership. With 25 years of research and experience working with leading global organizations, Imparta delivers:Media Contact: adam.norton@imparta.com Video: Imparta Introduction Logo:
Source: Originally published at Yahoo Finance on August 11, 2025.