August 11, 2025
5 min read
CNW Group
Imparta Launches Fully Agentic i-Coach® AI Ecosystem to Revolutionize Sales Enablement
Imparta has released a fully agentic version of its award-winning i-Coach® AI system, delivering enablement at enterprise scale to empower every seller to become a top performer.Key Features of i-Coach® AI
- Personalised: The system understands each user's role, context, goals, and strengths, remembering past interactions. It identifies patterns and delivers deeply tailored coaching, training, insights, methodology-aware roleplays, and more.
- Proactive: i-Coach® AI actively follows up on coaching conversations to drive accountability and results. It suggests ideas proactively to front-line staff and managers to enhance performance.
- Powerful: Drawing on 1.5 million words of researched best practices across sales, service, and management, i-Coach® AI powers over 20 specialized agents. It also integrates with the organization's own data sources to provide expert, adaptive support, coaching, and learning.
- How agentic AI differs from other AI models and drives performance
- The 20 AI agents essential for sales teams and the 5 types of human agents that ensure success
- Key data integrations that enhance AI effectiveness
- Strategies to avoid AI silos and create a unified user experience Register here for the webinars
- The skills to win: A modern, research-based methodology with over 180 best practice skill modules that equip sellers to analyze situations, choose the right responses, and deliver results.
- Embedded at scale: Expert designers, consultants, and trainers help assess, develop, coach, and continuously improve sales capabilities globally, in local languages.
- Powered by agentic AI: i-Coach® AI offers proactive and personalized assessment, learning, coaching, and task support integrated into enterprise AI infrastructures. Together, these elements enable organizations to assess, develop, coach, practice, and continuously improve sales capabilities at a global scale while tracking results and adapting as teams and markets evolve. i-Coach® AI can fill gaps in sales enablement or serve as a comprehensive enablement solution.
- Understanding the Impact of AI on Sales Enablement
- The Future of AI in Customer Experience
- Top AI Trends Shaping the Financial Industry
Leadership Insights
Richard Barkey, Founder and CEO of Imparta, stated:"Imparta was first to market in 2023 with AI coaching powered by sales IP, and we have added multiple AI use-cases since. But the agentic version of i-Coach AI takes everything to the next level. It doesn't just respond; it anticipates. It recalls who you are, what you've accomplished, and what you're aiming to improve.>
Our proprietary agents cover everything from call analysis and conversation intelligence to learning curation, adaptive coaching, deal planning, and creative problem-solving. They support front-line managers directly, as well as sales and service teams, and critically, they re-form the connection between analysis and learning that so many platforms break.>
We are adding new agents all the time, and I am incredibly excited about the potential to transform commercial results at a global scale."Megan Andrew, Head of Platform and AI, added:
"Our enterprise clients have been clear that they don't want another AI platform – they already have too many 'islands of AI' that lead to siloed data and a poor user experience.>
i-Coach® AI is truly integrated. It connects to your data. It fits into your tech stack as an orchestrator (with text, voice, and video avatar options) and manages multiple vendor agents, or it can work as headless agents within an existing AI ecosystem."
Upcoming Webinars and Demonstrations
To celebrate the launch, Imparta will host live webinars and interactive demos starting August 28th and September 9th. These sessions will cover:About Imparta
Imparta is a global leader in performance improvement for Sales, Customer Experience (CX), and Leadership. With 25 years of research and experience working with leading global organizations, Imparta delivers:Media Contact: adam.norton@imparta.com Video Presentation: Watch here Company Logo:
Originally published at Yahoo Finance on August 11, 2025.
Frequently Asked Questions (FAQ)
What is an agentic AI system?
Agentic AI refers to artificial intelligence systems that can operate autonomously to achieve goals. Unlike traditional AI that primarily responds to prompts, agentic AI can plan, reason, and take action independently.How does Imparta's i-Coach® AI revolutionize sales enablement?
i-Coach® AI revolutionizes sales enablement by providing personalized, proactive, and powerful AI-driven coaching and training at an enterprise scale. It aims to transform every seller into a top performer by offering tailored insights and support.What are the key benefits of using i-Coach® AI?
The key benefits include personalized coaching based on individual performance and goals, proactive follow-ups for accountability, and powerful insights drawn from extensive sales and service best practices. It aims to improve commercial results by enhancing sales capabilities.How does i-Coach® AI integrate with existing tech stacks?
i-Coach® AI is designed for seamless integration, acting as an orchestrator within an organization's existing tech stack. It supports various communication methods (text, voice, video avatars) and can manage multiple vendor agents or function as headless agents.What distinguishes agentic AI from other AI models?
Agentic AI differs by its ability to act autonomously, anticipate needs, recall user context, and undertake complex tasks like deal planning and problem-solving, going beyond simple response generation.Crypto Market AI's Take
The launch of Imparta's agentic i-Coach® AI ecosystem aligns with the broader trend of AI integration across various industries, including finance and sales. For businesses, especially those in fast-paced sectors like cryptocurrency, leveraging AI for sales enablement is crucial for maintaining a competitive edge. Our platform, Crypto Market AI, focuses on delivering cutting-edge AI-driven market intelligence and trading tools. Solutions like i-Coach® AI demonstrate how AI is moving beyond simple data analysis to proactive, goal-oriented assistance, a principle we also apply in our AI Agents section, exploring how AI agents are transforming various business functions. The ability of i-Coach® AI to integrate and orchestrate multiple AI agents is particularly relevant, mirroring our approach to providing a unified AI-powered experience in the financial markets.More to Read:
Originally published at Yahoo Finance on August 11, 2025.