Imparta Releases Fully Agentic AI Sales Enablement Ecosystem

Imparta has launched a fully agentic version of its award-winning i-Coach® AI system, designed to deliver sales enablement at enterprise scale and help every seller become a top performer.

Key Features of i-Coach® AI

• Personalised: The system understands each user's role, context, goals, and strengths, remembering past interactions. It identifies patterns to provide deeply tailored coaching, training, insights, methodology-aware roleplays, and more.
• Proactive: i-Coach® AI actively follows up on coaching conversations to drive accountability and results. It suggests ideas to front-line staff and managers to enhance performance.
• Powerful: Leveraging 1.5 million words of researched best practices across sales, service, and management, the system powers over 20 AI agents. It also integrates with an organization’s own data sources to deliver expert, adaptive support, coaching, and learning.

Leadership Insights

Richard Barkey, Founder and CEO of Imparta, said:

"Imparta was first to market in 2023 with AI coaching powered by sales IP, and we have added multiple AI use-cases since. But the agentic version of i-Coach AI takes everything to the next level. It doesn't just respond; it anticipates. It recalls who you are, what you've accomplished, and what you're aiming to improve.

Our proprietary agents cover everything from call analysis and conversation intelligence to learning curation, adaptive coaching, deal planning, and creative problem-solving. They support front-line managers directly, as well as sales and service teams, and critically, they re-form the connection between analysis and learning that so many platforms break.

We are adding new agents all the time, and I am incredibly excited about the potential to transform commercial results at a global scale."

Megan Andrew, Head of Platform and AI, added:

"Our enterprise clients have been clear that they don't want another AI platform – they already have too many 'islands of AI' that lead to siloed data and a poor user experience.

i-Coach® AI is truly integrated. It connects to your data. It fits into your tech stack as an orchestrator (with text, voice, and video avatar options) and manages multiple vendor agents, or it can work as headless agents within an existing AI ecosystem."

Upcoming Webinars and Demonstrations

To celebrate the launch, Imparta will host live webinars and interactive demos starting August 28th and September 9th. These sessions will cover:
• How agentic AI differs from other AI models and drives performance
• The 20 AI agents essential for sales teams and the 5 types of human agents that ensure success
• Key data integrations that enhance AI effectiveness
• Strategies to avoid AI silos and create a unified user experience
Register for the webinars here

About Imparta

Imparta is a global leader in performance improvement for Sales, Customer Experience (CX), and Leadership. With 25 years of research and experience working with leading global organizations, Imparta delivers:
• The skills to win: A modern, research-based methodology with over 180 best practice skill modules to equip sellers in making the right decisions and delivering results.
• Embedded at scale: Expert designers, consultants, and trainers help organizations assess, develop, coach, and continuously improve sales capabilities globally and in local languages.
• Powered by agentic AI: i-Coach® AI offers proactive, personalized assessment, learning, coaching, and task support integrated into enterprise AI infrastructures.
Together, these elements enable organizations to assess, develop, coach, practice, and continuously improve sales capabilities at scale, while tracking results and adapting to evolving teams and markets. The platform can fill gaps in sales enablement or serve as a comprehensive enablement solution.

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Media Contact: adam.norton@imparta.com Video: Imparta Introduction Logo:

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Originally published at PR Newswire on August 11, 2025.

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Frequently Asked Questions (FAQ)

What is an "agentic AI"?

An agentic AI refers to an artificial intelligence system that can autonomously plan, execute, and adapt its actions to achieve a specific goal, often without continuous human intervention. It's designed to act more like an independent agent.

How does Imparta's i-Coach® AI system work?

i-Coach® AI is a sophisticated system that leverages a vast knowledge base of sales best practices, combined with an organization's own data. It uses multiple AI agents to provide personalized coaching, conversation intelligence, learning curation, and adaptive support to sales professionals.

What are the benefits of an agentic AI sales enablement ecosystem?

An agentic AI sales enablement ecosystem, like Imparta's i-Coach® AI, can help sales teams by providing personalized, proactive, and powerful support. This leads to improved performance, increased accountability, and the potential to transform commercial results at scale.

How does i-Coach® AI integrate with existing tech stacks?

i-Coach® AI is designed to be integrated as an orchestrator within an organization's existing tech stack. It can manage multiple vendor agents and offers options for text, voice, and video avatars, or can function as headless agents within another AI ecosystem.

What is the role of AI agents in sales enablement?

AI agents within a sales enablement system can perform a variety of tasks, including analyzing sales calls, providing conversation intelligence, curating learning materials, assisting with deal planning, and even creative problem-solving. They aim to enhance the performance of sales and service teams and their managers.

Crypto Market AI's Take

The launch of Imparta's fully agentic AI sales enablement ecosystem marks a significant advancement in leveraging AI for business performance. This move mirrors the broader trend across industries, including the financial sector, where AI agents are increasingly utilized for complex tasks such as market analysis, automated trading, and personalized financial advice. At Crypto Market AI, we understand the power of specialized AI agents. Our platform utilizes AI to provide real-time market intelligence, sophisticated trading bots, and comprehensive analysis for cryptocurrencies. The integration of "agentic" capabilities, allowing AI to act autonomously on goals, is a natural progression that can enhance efficiency and drive better outcomes, whether in sales enablement or in navigating the volatile crypto markets. Companies adopting such advanced AI solutions are positioning themselves for greater competitive advantage.

More to Read:

• What are AI Agents and How Do They Work?
• The Future of AI in Finance: Trends and Predictions
• Top Cryptocurrency Trading Platforms Reviewed