Jeffs' Brands Ltd (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, has announced the launch of an innovative AI-driven crypto treasury management program (the "Treasury Program"). This program aims to optimize yields from five leading cryptocurrencies, including Bitcoin and stablecoins, by leveraging advanced artificial intelligence technology to enhance returns. Subject to the successful setup of its crypto wallets, Jeffs’ Brands intends to allocate up to $75 million from the net proceeds of its recently committed private placement of convertible promissory notes with an institutional investor. The company has so far received $4.5 million in gross proceeds and may receive up to an additional $85.5 million upon closing all remaining tranches. The Treasury Program will be managed by Quantum Crypto Assets Treasury Management Ltd. ("Quantum Crypto"), an affiliate of Tectona Ltd., one of Israel’s largest public crypto companies. Tectona also holds a 41% stake in Horizon Digital Assets Ltd. ("Horizon"), a leading Israeli institutional crypto trading platform. Under an agreement signed on August 4, 2025, Quantum Crypto will provide crypto treasury management services, including the necessary infrastructure, speculative trading, and staking services. All activities will be subject to Jeffs’ Brands’ review and approval, with the company retaining full ownership of its digital assets and private keys. Quantum Crypto is responsible for ensuring compliance with regulatory requirements such as Know Your Customer (KYC) and Anti-Money Laundering/Counter-Terrorism Financing (AML/CTF) obligations. As compensation, Quantum Crypto will receive a one-time setup fee of $25,000, a monthly fee equal to 0.125% of the monthly average daily balance of the crypto assets managed, and a performance-based fee of 20% of the gross revenues from staking. Additionally, Jeffs’ Brands will issue Quantum Crypto a warrant to purchase up to 27,619 ordinary shares at an exercise price of $0.01 per share, representing approximately 4.99% of the company’s currently outstanding shares. This structure aligns long-term incentives and supports the Treasury Program’s success.

About Jeffs’ Brands

Jeffs’ Brands focuses on transforming e-commerce by creating and acquiring products and turning them into market leaders. Utilizing deep insights into the Amazon FBA business model, the company combines human expertise with advanced technology to scale product growth and unlock unrealized potential.

Forward-Looking Statements

This release contains forward-looking statements subject to risks and uncertainties, including the company’s ability to implement the Treasury Program, market conditions, regulatory compliance, and other factors detailed in Jeffs’ Brands’ SEC filings. Actual results may differ materially from expectations.

For more information, visit Jeffs’ Brands website.

Investor Relations Contact: Michal Efraty Adi and Michal PR- IR Investor Relations, Israel Email: michal@efraty.com

Source: Originally published at The Manila Times on August 14, 2025.

Frequently Asked Questions (FAQ)

Treasury Program Details

Q: What is Jeffs' Brands launching? A: Jeffs' Brands is launching an AI-driven crypto treasury management program. Q: What is the primary goal of this Treasury Program? A: The program aims to optimize yields from five leading cryptocurrencies, including Bitcoin and stablecoins, by using advanced AI technology to enhance returns. Q: How much capital is Jeffs' Brands looking to allocate to this program? A: The company intends to allocate up to $75 million from the net proceeds of its private placement. Q: Who will be managing the Treasury Program? A: The program will be managed by Quantum Crypto Assets Treasury Management Ltd. ("Quantum Crypto"). Q: What services will Quantum Crypto provide? A: Quantum Crypto will provide crypto treasury management services, including infrastructure, speculative trading, and staking services. Q: Does Jeffs' Brands retain ownership of its digital assets? A: Yes, Jeffs' Brands will retain full ownership of its digital assets and private keys. Q: What are the fees associated with Quantum Crypto's services? A: Quantum Crypto will receive a $25,000 setup fee, a monthly fee of 0.125% of the average daily balance of crypto assets managed, and a 20% performance-based fee on staking revenues. Additionally, Jeffs' Brands will issue a warrant for up to 27,619 ordinary shares. Q: What are the regulatory compliance responsibilities of Quantum Crypto? A: Quantum Crypto is responsible for ensuring compliance with Know Your Customer (KYC) and Anti-Money Laundering/Counter-Terrorism Financing (AML/CTF) obligations.

Crypto Market AI's Take

This development from Jeffs' Brands highlights a growing trend among companies to strategically leverage artificial intelligence for optimizing their cryptocurrency holdings. The integration of AI in treasury management signifies a move towards more sophisticated and data-driven approaches in the digital asset space. As AI continues to evolve, its application in financial management, including treasury operations and yield optimization, is expected to become increasingly prevalent. Our platform, Crypto Market AI, offers insights and tools that facilitate understanding of these advanced financial strategies within the cryptocurrency ecosystem, from market analysis to the latest in AI-driven trading.

Jeffs’ Brands Launches AI-Driven Crypto Treasury Program with 5 Million Committed for Optimized Yield from Five Leading Crypto Coins

About Jeffs’ Brands

Forward-Looking Statements

Frequently Asked Questions (FAQ)

Treasury Program Details

Crypto Market AI's Take

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