August 9, 2025
5 min read
Dave Gallagher
After a Year of Change, Keller Williams Turns the Spotlight on AI
Following a transformative year for Keller Williams, one of its signature events will focus on a similarly transformative technology sweeping through the real estate industry — artificial intelligence. Mega Agent Camp 2025, set for August 11-14 in San Antonio, is focused on helping top performers continue to improve — and AI is full of opportunities for them, said Jason Abrams, head of industry and learning for the No. 1 franchise brand. Keller Williams will be rolling out its own AI playbook, as well as bringing in some of the architects of Google's Gemini to provide insight into what generative AI can do.AI Can Give Agents 'An Incredible Amount of Horsepower'
Although it hasn't been around long, AI is already becoming foundational for agent success. "Think about AI like a tandem bicycle where you're in the front seat and you're deciding where to turn and when to brake and how fast to go," Abrams told Real Estate News. "AI is sitting in the tandem seat behind you, simply giving you an incredible amount of horsepower to get you there." Many are already embracing the efficiency aspect of AI by getting paperwork completed more quickly. But there's another topic that Abrams said not many are talking about — lead generation and being known. "Now you have to be known and trusted to your database, your community, the search engine and generative AI. So how exactly do you do that? We're going to unpack it in great detail," Abrams said. Being known is just part of the equation, as AI's influence grows. That's also a topic that will receive heavy play at the event. "The challenge today is you're heard and seen over a screen before anyone ever meets you," Abrams said. "So how do you marry these worlds of the digital and physical in a way that makes you more human to the database?" KW's Mega Agent Camp will also have its traditional features for its agents, including classes on marketing, leadership and giving back to the community.How Keller Williams Is Adjusting to Change
The more than 3,900 participants will also get a big dose of co-founder Gary Keller, who will weigh in on the real estate economic landscape as well as the AI discussions. Since taking on Stone Point Capital as a strategic investor and hiring Chris Czarnecki as CEO in March, Abrams said Keller has been engrossed in coaching, writing and "literally living inside the education department" at KW. "It's awesome, it feels like the 1980s all over again," Abrams said, referring to the early years of KW's history of growth and learning. As for the new private equity partners and CEO, Abrams said the biggest change he's seen in the past five months is improvements to the operational back-end of the business, allowing the rest of KW to focus on its original vision. "We're a people development company that wants to build lives worth living and businesses worth owning," Abrams said. "That hasn't changed."Source: After a year of change, KW is turning the spotlight on AI by Dave Gallagher, published August 9, 2025.