August 9, 2025
5 min read
Dave Gallagher
After a Year of Change, Keller Williams Turns the Spotlight on AI
Following a transformative year for Keller Williams, one of its signature events will focus on a similarly transformative technology sweeping through the real estate industry — artificial intelligence. Mega Agent Camp 2025, set for August 11-14 in San Antonio, is designed to help top performers continue to improve — and AI is full of opportunities for them, said Jason Abrams, head of industry and learning for the No. 1 franchise brand. Keller Williams plans to roll out its own AI playbook and bring in some of the architects of Google's Gemini to provide insight into what generative AI can do.AI Can Give Agents 'An Incredible Amount of Horsepower'
Although AI hasn't been around long, it is already becoming foundational for agent success. "Think about AI like a tandem bicycle where you're in the front seat and you're deciding where to turn and when to brake and how fast to go," Abrams told Real Estate News. "AI is sitting in the tandem seat behind you, simply giving you an incredible amount of horsepower to get you there." Many agents are already embracing AI's efficiency by completing paperwork more quickly. However, Abrams highlighted another important topic — lead generation and being known. "Now you have to be known and trusted to your database, your community, the search engine and generative AI. So how exactly do you do that? We're going to unpack it in great detail," he said. Being known is just part of the equation as AI's influence grows. This will be a major focus at the event. "The challenge today is you're heard and seen over a screen before anyone ever meets you," Abrams said. "So how do you marry these worlds of the digital and physical in a way that makes you more human to the database?" KW's Mega Agent Camp will also feature traditional classes on marketing, leadership, and giving back to the community.How Keller Williams Is Adjusting to Change
More than 3,900 participants will also hear from co-founder Gary Keller, who will weigh in on the real estate economic landscape as well as the AI discussions. Since taking on Stone Point Capital as a strategic investor and hiring Chris Czarnecki as CEO in March, Abrams said Keller has been deeply involved in coaching, writing, and "literally living inside the education department" at KW. "It's awesome, it feels like the 1980s all over again," Abrams said, referring to the early years of KW's growth and learning. Regarding the new private equity partners and CEO, Abrams noted the biggest change in the past five months has been improvements to the operational back-end of the business, allowing KW to focus on its original vision. "We're a people development company that wants to build lives worth living and businesses worth owning," Abrams said. "That hasn't changed."Write to Dave Gallagher. Source: After a year of change, KW is turning the spotlight on AI