July 31, 2025
5 min read
Abhinaya Prabhu
Metaforms secures M to automate market research workflows using AI agents, boosting efficiency and accessibility for agencies worldwide.
Metaforms Raises $9M Series A to Revolutionize Market Research Automation with AI Agents
The challenge facing research agencies today is simple but crippling: limited bandwidth. When a pharmaceutical company wants to test whether doctors prefer pills or sachets, an agency might spend days manually coding surveys, coordinating with multiple panel providers, and writing validation scripts. These are skilled tasks, but largely repetitive and time-consuming. Metaforms steps in not to replace human researchers, but to help them do more. The startup’s AI agents integrate into existing systems and handle the busywork: converting questionnaires into survey code, flagging errors in incoming data, coordinating panel vendors, and tracking quotas across multi-country studies. This acts as a force multiplier, enabling agencies to take on more work while protecting their teams from burnout.$9M Series A to Expand Agent Capabilities
Metaforms recently closed a $9 million Series A funding round led by Peak XV Partners (formerly Sequoia India), with continued support from existing investors Nexus Venture Partners and Together Fund. This brings Metaforms’ total funding to over $10 million. The new capital will be used to scale the platform, grow the team, and expand into adjacent workflows such as automated report generation and voice-based research. Metaforms also plans to deepen integrations with popular research tools including Decipher, SPSS, and Confirmit. Looking ahead, the company aims to triple its team size and significantly enhance its AI agent capabilities. Their long-term goal is to process over 100,000 surveys annually and make professional-grade research accessible to every business that needs it.A Platform Built by Founders Who Felt the Pain
Founded in 2022 by Akshat Tyagi and Arjun S, Metaforms was born from firsthand experience with research bottlenecks. As early-stage startup founders, they struggled to access professional-grade insights because agencies were overwhelmed operationally, not because of lack of demand. Since its commercial launch six months ago, Metaforms has partnered with four of the world’s top twenty research agencies, including Strat7, one of the largest globally. The platform now processes over 1,000 surveys per month, serving startups and Fortune 500 companies alike. By reducing turnaround times and cutting operational costs, Metaforms is expanding access to high-quality insights. Agencies can now take on clients they might have previously turned away, including early-stage startups testing initial ideas and multinational brands running large-scale tracking studies.100% Expansion Rate Among Customers
Adoption has been rapid and sticky. Every customer who started with a single AI agent has expanded their use of the platform, resulting in a 100% expansion rate. This reflects the platform’s real impact: shorter timelines, lower costs, and new growth opportunities for agencies without sacrificing quality. Metaforms’ intelligent agents are currently deployed in survey programming, data processing, and bidding management, with voice research capabilities on the horizon. Each agent is designed to automate tasks while working seamlessly within existing research environments, enhancing rather than replacing human judgment.Built for Agencies, Not Against Them
Metaforms is not aiming to replace researchers or disrupt the agency model. Instead, it offers a smarter, more scalable way to work within it. In an industry worth $130 billion globally, such practical innovation is much needed. By blending automation with respect for the craft of research, Metaforms helps agencies win more business, maintain quality, and meet rising expectations. With fresh funding and growing demand, the company is on track to become an essential tool in the future of insight work.“We’re thrilled to partner with Akshat and Arjun as they reimagine what a market research agency could look like in an AI-first world. Metaforms is scaling rapidly, enabling some of the largest research agencies globally to automate workflows such as survey programming and data processing through their suite of AI agents,” said Shailendra Singh, MD, Peak XV.
“Metaforms has been incredibly successful thanks to their thoughtful approach to modernising research operations, embedding seamlessly into the workflows, tools, and platforms that researchers and agencies already use. I’m excited to continue supporting the team as they build on that momentum with this Series A,” added Jonathan Tice, GTM Consultant.
“Our goal is simple: help great research teams spend less time firefighting and more time doing the work that actually matters,” said Akshat Tyagi, co-founder and CEO of Metaforms. “When you automate the grunt work, you make high-quality research more accessible to more companies.”
“Metaforms is a breakout example of the India-to-global play in AI,” said Manav Garg, Co-founder and managing partner at Together Fund. “They’re not just automating tasks — they’re rebuilding research infrastructure for the modern era.”
“Our partnership has delivered strong ROI, thanks to Metaforms’ exceptional service and prompt support,” added Tabita Razaila, Head of Operations, Strat7.
“They’re solving a major pain point for the entire industry. That focus and ability to deeply understand customer needs and address them using generative AI is the hallmark of Metaforms team. We are thrilled to back Akshat and Arjun in their journey of building a remarkable company!” said Jishnu Bhattacharjee and Arjun Gandhi, Nexus Venture Partners.
Source: Metaforms snaps $9M to power market research automation with AI agents on Tech Funding News, July 31, 2025.