Metaforms Raises $9M Series A to Revolutionize Market Research Automation with AI Agents

The challenge facing research agencies today is simple but crippling: limited bandwidth. When a pharmaceutical company wants to test whether doctors prefer pills or sachets, an agency might spend days manually coding surveys, coordinating with multiple panel providers, and writing validation scripts. These are skilled tasks, but largely repetitive and time-consuming. Metaforms steps in not to replace human researchers, but to help them do more. The startup’s AI agents integrate into existing systems and handle the busywork: converting questionnaires into survey code, flagging errors in incoming data, coordinating panel vendors, and tracking quotas across multi-country studies. This force multiplier helps agencies take on more work while protecting their teams from burnout.

$9M Series A to Expand Agent Capabilities

Metaforms recently closed a $9 million Series A funding round led by Peak XV Partners (formerly Sequoia India), with continued support from existing investors Nexus Venture Partners and Together Fund. This brings Metaforms’ total funding to over $10 million. The new capital will fuel scaling the platform, growing the team, and expanding into adjacent workflows such as automated report generation and voice-based research. Metaforms also plans to deepen integrations with popular research tools like Decipher, SPSS, and Confirmit. Looking ahead, the company aims to triple its team and scale its AI agent capabilities further, targeting processing over 100,000 surveys annually and making professional-grade research accessible to every business that needs it.

A Platform Built by Founders Who Felt the Pain

Founded in 2022 by Akshat Tyagi and Arjun S, Metaforms was born from firsthand experience with research bottlenecks. As early-stage startup founders, they struggled to access professional insights because agencies were overwhelmed operationally, not by lack of demand. Since its commercial launch six months ago, Metaforms has partnered with four of the world’s top twenty research agencies, including Strat7, one of the largest globally. The platform now processes over 1,000 surveys monthly, serving startups and Fortune 500 companies alike. By reducing turnaround times and cutting operational costs, Metaforms enables agencies to take on clients they might otherwise turn away, including early-stage startups testing initial ideas and multinational brands running large-scale trackers.

100% Expansion Rate Among Customers

Adoption has been rapid and sticky. Every customer who started with a single AI agent has expanded their use of the platform, resulting in a 100% expansion rate. This reflects the tangible impact Metaforms delivers: shorter timelines, lower costs, and new growth opportunities for agencies without sacrificing quality. The platform’s intelligent agents currently support survey programming, data processing, and bidding management, with voice research capabilities on the horizon. Each agent is designed to automate tasks while seamlessly integrating into existing research workflows, enhancing rather than replacing human judgment.

Built for Agencies, Not Against Them

Metaforms is not aiming to replace researchers or disrupt the agency model. Instead, it offers a smarter, scalable way to work within it. In a $130 billion global industry, such practical innovation is urgently needed. By blending automation with respect for the craft of research, Metaforms helps agencies win more business, maintain quality, and meet rising expectations. With fresh funding and growing demand, the company is poised to become an essential tool in the future of insight work.

“We’re thrilled to partner with Akshat and Arjun as they reimagine what a market research agency could look like in an AI-first world. Metaforms is scaling rapidly, enabling some of the largest research agencies globally to automate workflows such as survey programming and data processing through their suite of AI agents,” said Shailendra Singh, MD, Peak XV.

“Metaforms has been incredibly successful thanks to their uniquely thoughtful approach to modernising research operations, embedding seamlessly into the workflows, tools, and platforms that researchers and agencies already use. I’m excited to continue supporting the team as they build on that momentum with this Series A,” added Jonathan Tice, GTM Consultant.

“Our goal is simple: help great research teams spend less time firefighting and more time doing the work that actually matters,” said Akshat Tyagi, co-founder and CEO of Metaforms. “When you automate the grunt work, you make high-quality research more accessible to more companies.”

“Metaforms is a breakout example of the India-to-global play in AI,” said Manav Garg, Co-founder and managing partner at Together Fund. “They’re not just automating tasks — they’re rebuilding research infrastructure for the modern era. With their early traction across global agencies, Akshat and Arjun are showing what’s possible when deep customer empathy meets technical ambition.”

“Our partnership has delivered strong ROI, thanks to Metaforms’ exceptional service and prompt support,” added Tabita Razaila, Head of Operations, Strat7.

“They’re solving a major pain point for the entire industry. That focus and ability to deeply understand customer needs and address them using generative AI is the hallmark of Metaforms team. We are thrilled to back Akshat and Arjun in their journey of building a remarkable company!” said Jishnu Bhattacharjee and Arjun Gandhi, Nexus Venture Partners.

Frequently Asked Questions (FAQ)

Metaforms Platform and Services

Q: What problem does Metaforms solve for market research agencies? A: Metaforms addresses the issue of limited bandwidth and operational bottlenecks faced by research agencies. It automates repetitive and time-consuming tasks, allowing agencies to take on more work and prevent team burnout. Q: How do Metaforms' AI agents work? A: The AI agents integrate into existing systems to handle tasks such as converting questionnaires into survey code, error flagging in data, coordinating panel vendors, and tracking quotas across multi-country studies. Q: What is the primary benefit of using Metaforms? A: The primary benefit is that Metaforms acts as a force multiplier, helping research agencies increase their capacity, reduce turnaround times, and lower operational costs without compromising quality. Q: What kind of tasks can Metaforms' AI agents automate? A: Metaforms' AI agents can automate survey programming, data processing, and bidding management. Future capabilities will include automated report generation and voice-based research. Q: Does Metaforms aim to replace human researchers? A: No, Metaforms emphasizes that its AI agents are designed to assist human researchers and enhance their capabilities, rather than replace them.

Funding and Growth

Q: How much funding did Metaforms secure in its Series A round? A: Metaforms raised $9 million in its Series A funding round. Q: Who led the Series A funding round? A: The round was led by Peak XV Partners (formerly Sequoia India), with participation from existing investors Nexus Venture Partners and Together Fund. Q: What will the new funding be used for? A: The capital will be used to scale the platform, grow the team, and expand into new workflows like automated report generation and voice-based research. It will also be used to deepen integrations with existing research tools. Q: What are Metaforms' future growth targets? A: Metaforms aims to triple its team and scale its AI agent capabilities to process over 100,000 surveys annually.

Company and Founders

Q: When was Metaforms founded and by whom? A: Metaforms was founded in 2022 by Akshat Tyagi and Arjun S. Q: What inspired the founding of Metaforms? A: The company was founded out of the founders' firsthand experience with research bottlenecks and operational challenges in the early-stage startup ecosystem. Q: Which major research agencies have partnered with Metaforms? A: Metaforms has partnered with four of the world's top twenty research agencies, including Strat7.

Platform Adoption and Impact

Q: What is Metaforms' customer expansion rate? A: Metaforms boasts a 100% expansion rate among its customers, indicating strong client satisfaction and value delivery. Q: How does Metaforms impact agencies' client acquisition? A: By reducing turnaround times and costs, Metaforms enables agencies to take on more clients, including early-stage startups and large multinational brands.

Crypto Market AI's Take

The success of Metaforms in securing significant Series A funding highlights a growing trend: the application of AI agents to automate and optimize complex, data-intensive workflows. In the realm of financial markets, particularly cryptocurrency, the concept of AI agents is equally transformative. Our platform, Crypto Market AI, leverages advanced AI agents for tasks such as real-time market analysis, predictive modeling, and automated trading strategies. Just as Metaforms is streamlining market research, AI agents on our platform are designed to navigate the volatile crypto landscape, identify opportunities, and manage risk efficiently. This funding round for Metaforms underscores the broader industry shift towards AI-driven solutions for handling repetitive tasks and unlocking new levels of productivity and insight, a principle we heavily embrace in our own AI-powered crypto services.

Metaforms snaps M to power market research automation with AI agents