August 13, 2025
5 min read
Staff Writer
NTT Data Group has partnered with Google to develop and market artificial intelligence agents capable of performing marketing and other operational tasks on behalf of humans, leveraging Google's generative AI technology. This collaboration aims to create AI-driven agents adept at handling complex business operations, particularly in marketing, to enhance efficiency and effectiveness across the global market. A key focus of this venture is ensuring the security of client data throughout the AI agent services.
By integrating NTT Data's extensive IT services and consulting experience with Google's advanced AI capabilities, the partnership intends to accelerate the adoption of AI agents across various industries. This strategic move aligns with the increasing trend of Japanese corporations adopting cutting-edge AI technologies to maintain competitiveness in the dynamic digital economy. The collaboration also underscores a commitment to data privacy and security, addressing critical concerns associated with AI systems handling sensitive information. As AI agents become more widespread, companies like NTT Data and Google are positioning themselves as leaders, offering innovative solutions that balance automation with human oversight.
For more details, visit the original article at Nikkei Asia.