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Outreach Launches New AI Agents to Power GTM Teams
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Outreach Launches New AI Agents to Power GTM Teams

Outreach launches powerful AI Agents and enhanced data enrichment to accelerate deal execution and boost revenue team productivity.

August 5, 2025
5 min read
Business Wire

Outreach launches powerful AI Agents and enhanced data enrichment to accelerate deal execution and boost revenue team productivity.

Outreach Launches New AI Agents to Power GTM Teams

SEATTLE, August 04, 2025 – Outreach, the leading AI Revenue Workflow Platform, today unveiled its quarterly release featuring powerful new AI Agents purpose-built for revenue teams, alongside expanded Data Enrichment capabilities with additional data providers to deliver deeper insights and automation. As deal cycles have grown more complex and last 21% longer, Outreach’s new AI agents reduce manual work, accelerate deal execution, and deliver pipeline you can trust. Two new agents announced at Unleash are now available:
  • Deal Agent: Suggests updates to sales methodology fields, such as pinpointing the economic buyer or buyer decision criteria, based on the latest customer conversations. It helps reps keep CRM updated with minimal effort and gives managers confidence in pipeline accuracy.
  • Research Agent: Builds a rich, real-time account view by searching public data and past interactions—automating account planning, creating handoff briefs, and delivering hyper-relevant messaging aligned to customer initiatives and pain points.
    • Additional AI-powered capabilities include AI personalization for LinkedIn messaging and call talking points, extending prospect-specific context into reps’ communications beyond email. These AI agents leverage the expanded Smart Data Enrichment service, which now supports SalesIntel and ZoomInfo, providing third-party insights within Outreach.
    "This release represents a major leap forward in agentic AI—moving beyond dashboards and chatbots to intelligent agents that act, not just analyze," said Nithya Lakshmanan, Head of Product at Outreach. "These agents power the entire revenue engine—from qualification to close and post-sales—enabling teams to respond to signals instantly, act with precision, and win faster than ever before."

    Additional Updates in the Release

  • Seamless collaboration in Slack and In-App: Real-time updates delivered directly in Slack and the app, with comment tagging and threaded chats in conversation transcripts for efficient collaboration.
  • Productivity on the go: Access conversation recordings, ask questions to surface key insights, and stay on top of your pipeline from the mobile app.
  • Live coaching in Google Meet: Enhanced Google Meet integration delivers real-time content cards, detects action items, and supports note-taking during meetings.
  • Improved connect rates and compliance: New outbound calling policies enforce allowed calling hours and block restricted destinations. Configurable caller ID boosts pickup rates. Inbound call queues (Beta) route leads to the right rep quickly.
  • Faster experience and new governance controls: Slide-out panels in list views provide quick access to deal and account details, reducing clicks. Field-level governance adds granular control over access and security.
    • Together, these updates reinforce Outreach’s position as the single platform for AI-powered revenue action orchestration. With intelligent agents that don’t just analyze but act, Outreach is redefining AI for modern revenue teams—enabling them to win more, be more productive, and adapt faster. Read more about the product release here.

    About Outreach

    Founded in 2014, Outreach is the only complete AI Revenue Workflow Platform built for all revenue teams. It infuses predictive, assistive, conversational, and agentic AI to power hundreds of use cases across revenue motions—from new logo prospecting to expansions, deal acceleration, driving retention, and forecasting. Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World-leading enterprise organizations such as SAP, Siemens, Snowflake, and Verizon use Outreach to power their revenue teams. Learn more at www.outreach.io.
    Contact: Haley Flanagan Director of Communications at Outreach pr@outreach.io
    Source: Originally published at Business Wire on August 4, 2025.

    Frequently Asked Questions (FAQ)

    What are Outreach's new AI Agents?

    Outreach has launched two new AI Agents: the Deal Agent, which suggests updates to sales methodology fields based on conversations, and the Research Agent, which builds comprehensive account views by searching public data and past interactions.

    How do these AI Agents help revenue teams?

    These AI Agents are designed to reduce manual work, accelerate deal execution, and improve pipeline accuracy by automating tasks like updating CRMs, account planning, and creating hyper-relevant messaging.

    What additional AI-powered capabilities are included in this release?

    The release also includes AI personalization for LinkedIn messaging and call talking points, providing more context-specific communication for sales representatives.

    Which data providers does Outreach's Smart Data Enrichment service now support?

    The Smart Data Enrichment service has been expanded to support SalesIntel and ZoomInfo, offering deeper third-party insights directly within Outreach.

    How does Outreach's approach to AI differ from chatbots and dashboards?

    Outreach's Head of Product, Nithya Lakshmanan, stated that the new agents represent a "major leap forward in agentic AI," moving beyond analysis to intelligent agents that actively act on insights to power the entire revenue engine.

    What are some of the other key updates in this release?

    Other updates include seamless collaboration features in Slack and in-app, enhanced mobile productivity, live coaching in Google Meet, improved connect rates and compliance for outbound calling, faster user experience, and new governance controls.

    Crypto Market AI's Take

    The introduction of advanced AI agents by Outreach signifies a crucial evolution in Go-To-Market (GTM) strategies. As businesses increasingly rely on data-driven insights and automation, the development of specialized AI agents capable of handling complex tasks like deal analysis and account research is paramount. This mirrors the advancements seen in the AI sector within the cryptocurrency market, where AI is being leveraged for sophisticated trading strategies, market prediction, and fraud detection. Our own platform, AI Crypto Market, focuses on harnessing AI to provide actionable intelligence and automated trading solutions for the crypto space, demonstrating a shared vision of leveraging AI to drive efficiency and achieve better outcomes. The trend towards agentic AI, where AI systems not only analyze but also act, is a powerful indicator of the future direction of business operations across all industries.

    More to Read:

  • AI Agents Capabilities: Risks and Growing Role
  • AI-Driven Crypto Trading Tools Reshape Market Strategies in 2025
  • Understanding Cryptocurrency Ledgers: The Backbone of Blockchain