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Outreach Launches New AI Agents to Power GTM Teams
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Outreach Launches New AI Agents to Power GTM Teams

Outreach launches new AI agents to automate sales workflows, enhance CRM accuracy, and boost revenue team productivity.

August 5, 2025
5 min read
Business Wire

Outreach launches new AI agents to automate sales workflows, enhance CRM accuracy, and boost revenue team productivity.

Outreach Launches New AI Agents to Power GTM Teams

SEATTLE, August 04, 2025 – Outreach, the leading AI Revenue Workflow Platform, today unveiled its quarterly release featuring powerful new AI Agents purpose-built for revenue teams, alongside expanded Data Enrichment capabilities with additional data providers to deliver deeper insights and automation. As deal cycles have grown more complex and last 21% longer, Outreach’s new AI agents reduce manual work, accelerate deal execution, and deliver pipeline you can trust. Two new AI agents announced at Unleash are now available:
  • Deal Agent: Suggests updates to sales methodology fields, such as identifying the economic buyer or buyer decision criteria, based on the latest customer conversations. This helps sales representatives keep CRM data updated with minimal effort and gives managers confidence in pipeline accuracy.
  • Research Agent: Builds a rich, real-time account view by searching public data and past interactions—automating account planning, creating handoff briefs, and delivering hyper-relevant messaging aligned to customer initiatives and pain points.
  • Additional AI-powered capabilities include AI personalization for LinkedIn messaging and call talking points, extending prospect-specific context into representatives’ communications beyond email. These AI agents leverage the expanded Smart Data Enrichment service, which now supports SalesIntel and ZoomInfo, to provide third-party insights within Outreach.
    "This release represents a major leap forward in agentic AI—moving beyond dashboards and chatbots to intelligent agents that act, not just analyze," said Nithya Lakshmanan, Head of Product at Outreach. "These agents power the entire revenue engine—from qualification to close and post-sales —enabling teams to respond to signals instantly, act with precision, and win faster than ever before."
    Other key updates in this release include:
  • Seamless collaboration in Slack and In-App: Real-time updates delivered directly in Slack and the app, with comment tagging and threaded chats in conversation transcripts for efficient teamwork.
  • Productivity on the go: Access conversation recordings, ask questions to surface key insights, and stay on top of your pipeline from the mobile app.
  • Live coaching in Google Meet: Enhanced integration delivers real-time content cards, detects action items, and supports note-taking during meetings.
  • Improved connect rates and compliance: New outbound calling policies enforce allowed calling hours and block restricted destinations. Configurable caller ID boosts pickup rates. Inbound call queues (Beta) route leads to the right representative quickly.
  • Faster experience and new governance controls: Slide-out panels in list views provide quick access to deal and account details, reducing clicks. Field-level governance adds granular control over access and security.
  • Together, these updates reinforce Outreach’s position as the single platform for AI-powered revenue action orchestration. With intelligent agents that don’t just analyze but act, Outreach is redefining AI for modern revenue teams, enabling them to win more, be more productive, and adapt faster. Read more about the product release here.

    About Outreach

    Founded in 2014, Outreach is the only complete AI Revenue Workflow Platform built for all revenue teams. It infuses predictive, assistive, conversational, and agentic AI to power hundreds of use cases across revenue motions—from new logo prospecting to expansions, deal acceleration, driving retention, and forecasting. Outreach AI automates workflows and frees sellers to focus on strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World-leading enterprise organizations such as SAP, Siemens, Snowflake, and Verizon use Outreach to power their revenue teams. To learn more, visit www.outreach.io.

    Contact

    Haley Flanagan Director of Communications at Outreach pr@outreach.io
    Source: Outreach Launches New AI Agents to Power GTM Teams - Business Wire

    Frequently Asked Questions (FAQ)

    Outreach AI Agents and Features

    Q: What are Outreach's new AI Agents designed to do? A: Outreach's new AI Agents, Deal Agent and Research Agent, are purpose-built to assist revenue teams by reducing manual work, accelerating deal execution, and improving pipeline accuracy. Q: How does the Deal Agent assist sales representatives? A: The Deal Agent suggests updates to sales methodology fields, such as identifying the economic buyer or buyer decision criteria, by analyzing customer conversations. This helps keep CRM data current with minimal effort. Q: What capabilities does the Research Agent offer? A: The Research Agent automates account planning by compiling rich, real-time account views from public data and past interactions. It also aids in creating handoff briefs and generating hyper-relevant messaging tailored to customer initiatives and pain points. Q: In what other ways does Outreach enhance AI personalization? A: Outreach has introduced AI personalization for LinkedIn messaging and call talking points, extending prospect-specific context into representatives' communications beyond email. Q: What data providers are integrated with Outreach's expanded Smart Data Enrichment service? A: The expanded service now supports SalesIntel and ZoomInfo, providing third-party insights directly within Outreach. Q: What are the benefits of the collaboration features in Slack and In-App? A: These features provide real-time updates in Slack and the app, with comment tagging and threaded chats in conversation transcripts, facilitating efficient teamwork. Q: How does Outreach improve productivity on the go? A: The mobile app allows users to access conversation recordings, ask questions to surface key insights, and stay updated on their pipeline. Q: What improvements have been made to live coaching in Google Meet? A: Enhancements include real-time content cards, action item detection, and support for note-taking during meetings. Q: How does Outreach enhance connect rates and compliance? A: New outbound calling policies enforce allowed calling hours and block restricted destinations, while configurable caller ID boosts pickup rates. Inbound call queues (Beta) ensure quick routing of leads. Q: What user experience improvements have been implemented? A: Slide-out panels in list views offer quick access to deal and account details, reducing clicks. Field-level governance provides granular control over access and security.

    Crypto Market AI's Take

    Outreach's latest release highlights a significant trend in the enterprise software space: the integration of sophisticated AI agents designed to automate and enhance critical business functions. This mirrors the advancements we are seeing in the cryptocurrency market, where AI is increasingly utilized for sophisticated trading strategies, market analysis, and risk management. Just as Outreach's AI agents aim to streamline revenue workflows, AI in the crypto space is geared towards optimizing trading execution and identifying market opportunities. For those interested in how AI is transforming financial markets, exploring resources on AI-driven crypto trading bots and understanding how AI is used for market analysis can provide valuable insights into this rapidly evolving landscape.

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