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Outreach Launches New AI Agents to Power GTM Teams
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Outreach Launches New AI Agents to Power GTM Teams

Outreach launches new AI agents to streamline sales workflows, improve CRM accuracy, and enhance revenue team productivity.

August 5, 2025
5 min read
Business Wire

Outreach launches new AI agents to streamline sales workflows, improve CRM accuracy, and enhance revenue team productivity.

Outreach Launches New AI Agents to Power GTM Teams

SEATTLE, August 04, 2025 – Outreach, the leading AI Revenue Workflow Platform, today announced its latest quarterly release featuring powerful new AI Agents designed specifically for revenue teams. The update also expands Data Enrichment capabilities by integrating additional data providers to deliver deeper insights and automation. As deal cycles have grown more complex and now last 21% longer, Outreach’s new AI agents aim to reduce manual work, accelerate deal execution, and provide pipeline confidence. Two new AI agents introduced at the Unleash event are now available:
  • Deal Agent: This agent suggests updates to sales methodology fields, such as identifying the economic buyer or buyer decision criteria, by analyzing the latest customer conversations. It helps sales representatives keep CRM data current with minimal effort and gives managers greater confidence in pipeline accuracy.
  • Research Agent: It builds a comprehensive, real-time account view by searching public data and past interactions. This automation supports account planning, creates handoff briefs, and delivers highly relevant messaging aligned with customer initiatives and pain points.
  • Additional AI-powered features include personalization for LinkedIn messaging and call talking points, extending prospect-specific context beyond email communications. These AI agents leverage the expanded Smart Data Enrichment service, now supporting SalesIntel and ZoomInfo, to provide third-party insights within Outreach.
    "This release represents a major leap forward in agentic AI—moving beyond dashboards and chatbots to intelligent agents that act, not just analyze," said Nithya Lakshmanan, Head of Product at Outreach. "These agents power the entire revenue engine—from qualification to close and post-sales —enabling teams to respond to signals instantly, act with precision, and win faster than ever before."

    Additional Updates in the Release

  • Seamless Collaboration in Slack and In-App: Real-time updates delivered directly in Slack and the Outreach app, with comment tagging and threaded chats in conversation transcripts for efficient teamwork.
  • Productivity on the Go: Access conversation recordings, surface key insights, and manage pipeline activities from the mobile app.
  • Live Coaching in Google Meet: Enhanced integration provides real-time content cards, detects action items, and supports note-taking during meetings.
  • Improved Connect Rates and Compliance: New outbound calling policies enforce allowed calling hours and block restricted destinations. Configurable caller ID improves pickup rates. Inbound call queues (Beta) route leads to the right sales rep quickly.
  • Faster Experience and New Governance Controls: Slide-out panels in list views offer quick access to deal and account details, reducing clicks. Field-level governance adds granular control over access and security.
  • Together, these updates reinforce Outreach’s position as the single platform for AI-powered revenue action orchestration. By deploying intelligent agents that act autonomously, Outreach is redefining AI’s role for modern revenue teams—helping them win more, boost productivity, and adapt faster. Read more about the product release here.

    About Outreach

    Founded in 2014, Outreach is the only complete AI Revenue Workflow Platform built for all revenue teams. It infuses predictive, assistive, conversational, and agentic AI to power hundreds of use cases across revenue motions—from new logo prospecting to expansions, deal acceleration, retention, and forecasting. Outreach AI automates workflows, freeing sellers to focus on strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World-leading enterprise organizations such as SAP, Siemens, Snowflake, and Verizon use Outreach to power their revenue teams. To learn more, visit www.outreach.io.

    Contact

    Haley Flanagan Director of Communications at Outreach pr@outreach.io
    Source: Outreach Launches New AI Agents to Power GTM Teams

    Frequently Asked Questions (FAQ)

    What are the new AI Agents launched by Outreach?

    The new AI Agents launched by Outreach are the Deal Agent and the Research Agent.

    What capabilities does the Deal Agent offer?

    The Deal Agent analyzes customer conversations to suggest updates for sales methodology fields, such as identifying the economic buyer or buyer decision criteria, helping sales representatives maintain current CRM data and improving pipeline accuracy for managers.

    How does the Research Agent benefit GTM teams?

    The Research Agent builds comprehensive, real-time account views by searching public data and past interactions. This supports account planning, creates handoff briefs, and ensures messaging is highly relevant to customer initiatives and pain points.

    What other AI-powered features are included in the release?

    The release also includes AI-powered personalization for LinkedIn messaging and call talking points, extending prospect-specific context beyond email communications.

    How does Outreach leverage data enrichment with these new agents?

    These AI agents utilize Outreach's expanded Smart Data Enrichment service, which now supports SalesIntel and ZoomInfo, to integrate third-party insights directly within the platform.

    What is the overall goal of these new AI agents for revenue teams?

    The goal is to reduce manual work, accelerate deal execution, and provide greater pipeline confidence, especially as deal cycles become more complex and prolonged.

    Crypto Market AI's Take

    The advancements in AI agents for Go-To-Market (GTM) teams by Outreach highlight a significant trend in leveraging artificial intelligence for business operations. This mirrors the broader application of AI in areas like cryptocurrency, where AI-driven insights and automation are crucial for navigating complex markets. Our platform, Crypto Market AI, focuses on providing similar AI-powered tools for the financial sector, including AI analysts and trading bots that process vast amounts of data to identify trends and opportunities. The concept of "agentic AI" that acts autonomously, as described by Outreach, is highly relevant to sophisticated trading strategies, aiming to execute actions with precision and speed, much like our own AI trading solutions.

    More to Read:

  • AI Agents Capabilities, Risks, and Growing Role
  • AI-Driven Crypto Trading Tools Reshape Market Strategies in 2025
  • Understanding Cryptocurrency Ledgers: The Backbone of Blockchain
  • How to Evaluate Cryptocurrency