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Pega turns AI into reliable self-service agents
ai-agents

Pega turns AI into reliable self-service agents

Pegasystems launches AI-powered self-service workflows combining Blueprint and Predictable AI for compliant, autonomous customer service.

August 5, 2025
5 min read
Erik van Klinken

Pegasystems launches AI-powered self-service workflows combining Blueprint and Predictable AI for compliant, autonomous customer service.

Pega Empowers Reliable AI-Driven Self-Service Agents with Blueprint and Predictable AI

Pegasystems has announced a new series of workflows designed for self-service channels, integrating Pega Blueprint and Predictable AI to deliver dependable agentic solutions. Pega Blueprint facilitates the creation of service workflows, while Predictable AI ensures that self-service agents remain compliant with company policies. This is achieved through Pega's "center-out agentic architecture," which orchestrates workflows and decisions using semantic understanding across various business solutions, from app chats to email messages. “While the market buzzes with agentic AI hype, enterprises still struggle to find responsible solutions that deliver the high caliber of service customers have come to expect,” said Pega CTO Don Schuerman. “Pega Self-Service Agent is a fundamental transformation in customer service, evolving and elevating self-service experiences rooted in existing enterprise workflows. With Pega Blueprint and Pega Predictable AI, we’re creating truly autonomous self-service that accomplishes meaningful work. This isn’t just another chatbot—it’s a complete reimagining of customer service that reduces costs while creating experiences customers genuinely want to engage with.”

Fewer People Needed

The newly introduced workflows aim to streamline customer interactions by offering superior and more efficient solutions, which should consequently reduce the number of customers requiring human assistance. Pega's capabilities extend across multiple channels, including web, mobile, and voice interfaces, all accessible via APIs for seamless integration with existing workflows. Pegasystems claims these workflows can be deployed "instantly" after minimal configuration, eliminating the need for additional development or design steps. Governance layers ensure clarity and proper functionality, while audit capabilities provide transparency and control, aiding organizations in building confidence in AI adoption incrementally.

Accelerating Adoption

Pega's Blueprints are versatile, with this announcement highlighting their application for agents, while also noting that complete applications can be built using Generative AI. Organizations collaborating with System Integrators can benefit from "Powered by Pega Blueprints," an abstraction layer designed for end customers that significantly accelerates workflow adoption by abstracting away technical complexities.
Source: Pega turns AI into reliable self-service agents on August 5, 2025.

Frequently Asked Questions (FAQ)

Pega Blueprint and Predictable AI

Q: What is Pega Blueprint? A: Pega Blueprint is a tool that enables the creation of service workflows for self-service channels. Q: What is the purpose of Predictable AI in Pega's new solution? A: Predictable AI ensures that self-service agents remain compliant with company policies. Q: What is the "center-out agentic architecture" that Pega mentions? A: This architecture orchestrates workflows and decisions via semantic understanding across all business solutions, from chat applications to email.

Benefits and Deployment

Q: How do these new workflows aim to improve customer service? A: They aim to reduce friction in customer contact by providing better, more efficient solutions, leading to fewer customers needing human assistance. Q: Can these workflows be integrated with other systems? A: Yes, they are accessible via APIs, allowing for seamless integration with existing workflows across various channels. Q: How quickly can these workflows be deployed? A: Pega claims they can be deployed "instantly" after just a few minutes of configuration, without additional development or design steps.

Adoption and Scalability

Q: How does "Powered by Pega Blueprints" help organizations? A: It acts as an abstraction layer for end customers, significantly accelerating workflow adoption without requiring organizations to engage with technical complexities. Q: Can Generative AI be used with Pega Blueprints? A: Yes, complete applications can be created using Generative AI in conjunction with Pega Blueprints.

Crypto Market AI's Take

Pega's advancements in AI-driven self-service agents with Pega Blueprint and Predictable AI highlight a significant trend in customer service automation. This focus on reliable, policy-compliant AI agents is crucial for businesses looking to scale their support operations efficiently. In the rapidly evolving landscape of AI and automation, understanding how these technologies are integrated into core business functions, like customer service, is vital. For businesses exploring how AI can enhance their operations, Pega's approach offers a compelling model for responsible AI deployment.

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