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Rakuten Mobile releases AI agent
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Rakuten Mobile releases AI agent

Rakuten Mobile unveils an upgraded AI agent offering chat, search, and local Japanese context integration for consumers.

July 30, 2025
5 min read
Joseph Waring

Rakuten Mobile unveils an upgraded AI agent offering chat, search, and local Japanese context integration for consumers.

Rakuten Mobile has unveiled an advanced AI agent for consumers, significantly enhancing its existing AI capabilities with features like AI chat, auto-generated prompts, and a deep understanding of Japanese context. This new AI agent is integrated into Rakuten Mobile's Rakuten Link AI app, which was initially launched in October 2024. A beta version is also accessible via a web app. Users can interact with the AI agent through various input methods, including text, voice-to-text conversion, and image search. The platform also provides a selection of AI-generated prompts to guide users in their follow-up questions, thereby improving engagement and interaction. Ting Cai, Chief AI and Data Officer at Rakuten Group, emphasized that this AI agent is a "key element in realizing our vision for an agentic ecosystem, where AI agents drive deeper engagement and create even greater value for our customers and partners," transforming user interaction with services. Rakuten AI serves as a gateway connected to the broader Rakuten Group ecosystem, which encompasses diverse sectors such as shopping, lifestyle, fintech, travel, education, work, wellness, and entertainment. A key differentiator for Rakuten AI is its profound awareness of Japanese context, enabling seamless integration with local services. This development follows Rakuten Mobile's earlier launch of a generative AI service specifically for enterprises in January.

Frequently Asked Questions (FAQ)

What are the key new features of Rakuten Mobile's advanced AI agent? The advanced AI agent offers AI chat, auto-generated prompts, and deep awareness of Japanese context. Where can users access the new Rakuten AI agent? Users can access it through the Rakuten Link AI app, which was initially launched in October 2024, and also via a web app in its beta version. What input methods does the Rakuten AI agent support? The AI agent supports text input, voice-to-text conversion, and image search. What is the overall vision behind Rakuten's AI agent? The vision is to create an "agentic ecosystem" where AI agents drive deeper customer and partner engagement and create greater value. How does Rakuten AI leverage the broader Rakuten Group ecosystem? Rakuten AI acts as a gateway, integrating with and providing access to various Rakuten Group services across sectors like shopping, fintech, travel, and entertainment. What makes Rakuten AI stand out from other AI offerings? Its strong awareness of Japanese context allows for seamless integration with local services, setting it apart.

Crypto Market AI's Take

Rakuten's advancement in AI consumer agents mirrors a broader trend we're observing in the technology sector, where companies are leveraging AI to create more intuitive and context-aware user experiences. This integration into a telecommunications and lifestyle app highlights the expanding role of AI across daily services. For those interested in how AI is transforming customer interaction and operational efficiency, exploring our insights into AI agents capabilities and risks can provide further context. The strategic integration across Rakuten's diverse ecosystem also underscores the potential for AI to act as a connective tissue for various business verticals, a concept that resonates with our own platform's approach to consolidating market intelligence and trading tools.

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Source: Originally published at Mobile World Live on July 30, 2025.