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Rakuten Mobile releases AI agent
ai

Rakuten Mobile releases AI agent

Rakuten Mobile unveils an AI agent with chat, search, and deep Japanese context awareness for enhanced user engagement.

July 30, 2025
5 min read
Joseph Waring

Rakuten Mobile unveils an AI agent with chat, search, and deep Japanese context awareness for enhanced user engagement.

Rakuten Mobile has launched an advanced AI agent for consumers, offering enhanced access to AI chat, auto-generated prompts, and deep Japanese context awareness. This AI agent is integrated into Rakuten's mobile app, Rakuten Link AI, which was initially released in October 2024. A beta web app version is also available, allowing users to interact via text, voice-to-text, and image search. Users can select from various AI-generated prompts to refine their queries and improve the interaction experience. This new offering represents a significant upgrade from Rakuten Mobile's previous AI initiatives. Ting Cai, Rakuten Group's chief AI and data officer, highlighted that the service is designed to transform user interaction with digital services, calling it a "key element in realising our vision for an agentic ecosystem, where AI agents drive deeper engagement and create even greater value for our customers and partners." Rakuten AI functions as a gateway, connecting with the diverse Rakuten Group ecosystem, which encompasses shopping, lifestyle, fintech, travel, education, work, wellness, and entertainment. A key differentiator is its strong awareness of Japanese context, ensuring seamless integration with local services. Earlier this year, Rakuten Mobile also introduced a generative AI service specifically for enterprises, broadening its AI capabilities beyond consumer applications.

Frequently Asked Questions (FAQ)

About the Rakuten Mobile AI Agent

Q: What is the new AI agent from Rakuten Mobile? A: It's an AI agent designed for consumers, providing enhanced AI chat capabilities, auto-generated prompts, and an understanding of Japanese context, integrated into the Rakuten Link AI app. Q: How can I access the Rakuten Mobile AI agent? A: It is available through the Rakuten Link AI mobile app and as a beta web app. Q: What input methods does the AI agent support? A: Users can input queries via text, voice-to-text conversion, and image search. Q: What is the benefit of the AI-generated prompts? A: Users can select from multiple AI-generated prompts for follow-up questions, which helps to improve the overall interaction experience. Q: What is the overall vision behind this AI agent? A: Rakuten aims for this AI agent to be a key element in realizing their vision for an "agentic ecosystem," where AI agents drive deeper customer engagement and create more value. Q: Does Rakuten offer AI services for businesses? A: Yes, Rakuten Mobile also introduced a generative AI service tailored for enterprises earlier this year, expanding its AI offerings beyond consumer applications.

Crypto Market AI's Take

The development of advanced AI agents by major telecommunications and tech companies like Rakuten signifies a growing trend in integrating artificial intelligence into everyday consumer services. This move mirrors the broader industry's push towards more personalized and context-aware digital experiences. For the cryptocurrency market, such advancements highlight the increasing sophistication of AI tools that could eventually be applied to market analysis, trading strategies, and risk management. While Rakuten's current AI agent is focused on consumer services and Japanese context, the underlying technology of agentic AI and its potential for complex task execution is highly relevant to the financial sector. Companies like ours are also leveraging AI to provide cutting-edge insights and tools for crypto traders, focusing on areas like AI-powered trading bots and AI-driven market analysis. The integration of AI into daily life by large corporations can pave the way for broader adoption and understanding of AI's capabilities across all industries, including finance.

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Source: Originally published at Mobile World Live on July 30, 2025.