July 29, 2025
5 min read
@rismediaupdates
Rechat's Lucy AI assistant boosts real estate agents' productivity with marketing, transaction management, and client communication support.
Rechat Releases ‘Lucy’ AI Agent Assistant
Rechat, an AI-focused CRM and marketing platform for brokerages and agents, has launched an AI agent assistant called Lucy, now available on iPhone and Android. Initially developed as a real estate AI engine integrated with agents’ contacts, listing data, marketing, and deals, Lucy has evolved into a full-featured digital assistant. It supports client communications, transaction management, and dynamic marketing—all embedded within Rechat’s operating platform and “super app.” “Lucy brings everything together; MLS data, brand guidelines, agent preferences and delivers real results: marketing, websites, presentations and proactive campaigns,” said Shayan Hamidi, founder and CEO of Rechat. “What used to take days now happens in seconds.” Lucy powers Rechat’s AI marketing center, enabling agents to generate high-quality social media posts, email campaigns, property descriptions, Comparative Market Analysis (CMA) reports, and listing websites. This automation saves time, ensures brand consistency, and maximizes impact throughout the listing process. To reduce guesswork, support compliance, and speed up deal progression, Lucy can read and interpret standard real estate documents, providing context-aware answers to agents’ questions. “Lucy is giving each agent an extremely tech savvy assistant available to them 24/7,” said Emil Sedgh, chief technology officer of Rechat. “This will help boost productivity for agents, and allow their admins and support more time to focus on other areas of their business.” Rechat reports measurable productivity gains with Lucy. Usage increased by 114% from May to June 2025, reflecting growing demand for AI embedded in daily workflows. Agents benefit from AI assistance that understands market data, reports, contacts, brokerage documentation, and company information. Clients such as Aperture, Nest Realty, and Michael Saunders & Company have seen CRM adoption exceed 75% and platform satisfaction above 95%, with Lucy playing a key role. “AI has been promising to change real estate for years and Lucy is delivering on that promise,” said Audie Chamberlain, head of strategic growth and communications at Rechat. “This is what brokers and agents have been waiting for: a proactive, voice-powered, task-completing AI Agent that actually delivers—creating for you, not just responding to you.” For more information about Rechat and Lucy, visit Rechat AI.Tags: Artificial Intelligence, Broker, Listing Agent, Listing Data, Marketing, Rechat, Technology
Source: Originally published at RISMedia on July 28, 2025.
Frequently Asked Questions (FAQ)
Lucy's Capabilities
- Q: What is Lucy and what does it do?
A: Lucy is an AI agent assistant developed by Rechat. It functions as a digital assistant for real estate agents, supporting client communications, transaction management, and dynamic marketing. It can also generate marketing materials like social media posts, email campaigns, and listing websites, as well as interpret real estate documents to answer agent queries.A: Lucy is available on both iPhone and Android devices.A: Lucy automates tasks such as generating marketing content and providing information from documents, which previously took agents days. Rechat states that tasks now happen in seconds.A: Lucy can read and interpret standard real estate documents, helping to reduce guesswork and support compliance by providing context-aware answers.Rechat Platform Integration
A: Lucy is embedded within Rechat’s operating platform and “super app.”A: Lucy is integrated with agents’ contacts, listing data, marketing tools, and deals. It also understands market data, reports, brokerage documentation, and company information.Impact and Benefits
A: Rechat reported an 114% increase in Lucy's usage from May to June 2025, indicating growing demand and productivity benefits for agents.A: Clients like Aperture, Nest Realty, and Michael Saunders & Company have reported CRM adoption exceeding 75% and platform satisfaction above 95%, with Lucy playing a key role in these results.