July 29, 2025
5 min read
@rismediaupdates
Rechat’s AI assistant Lucy boosts real estate agents’ productivity with marketing, client communication, and transaction management.
Rechat Launches ‘Lucy’ AI Assistant to Revolutionize Real Estate Marketing and Transaction Management
Rechat, an AI-focused CRM and marketing platform tailored for brokerages and agents, has launched an AI agent assistant named Lucy, now available on iPhone and Android. Originally developed as a real estate AI engine integrated with agents’ contacts, listing data, marketing, and deals, Lucy has evolved into a full-featured digital assistant. It supports client communications, transaction management, and dynamic marketing, all embedded within Rechat’s operating platform and “super app.”“Lucy brings everything together; MLS data, brand guidelines, agent preferences and delivers real results: marketing, websites, presentations and proactive campaigns,” said Shayan Hamidi, founder and CEO of Rechat. “What used to take days now happens in seconds.”Lucy powers Rechat’s AI marketing center, enabling agents to generate high-quality social posts, email campaigns, property descriptions, Comparative Market Analysis (CMA) reports, and listing websites. This automation saves time, ensures brand consistency, and maximizes impact throughout the listing process. To reduce guesswork, support compliance, and speed up deal progression, Lucy can read and interpret standard real estate documents, providing context-aware answers to agents’ questions.
“Lucy is giving each agent an extremely tech savvy assistant available to them 24/7,” said Emil Sedgh, chief technology officer of Rechat. “This will help boost productivity for agents, and allow their admins and support more time to focus on other areas of their business.”Rechat reports measurable productivity gains with Lucy. Usage increased 114% from May to June 2025, reflecting growing demand for embedded AI support in daily agent workflows. Agents now benefit from AI assistance that understands market data, reports, contacts, brokerage internal documentation, and company information. Clients such as Aperture, Nest Realty, and Michael Saunders & Company have seen CRM adoption exceed 75% and platform satisfaction above 95%, with Lucy playing a key role in these results.
“AI has been promising to change real estate for years and Lucy is delivering on that promise,” said Audie Chamberlain, head of strategic growth and communications at Rechat. “This is what brokers and agents have been waiting for: a proactive, voice-powered, task-completing AI Agent that actually delivers—creating for you, not just responding to you.”For more information about Rechat and Lucy, visit Rechat AI.
Tags: Artificial Intelligence, Broker, Listing Agent, Listing Data, Marketing, Rechat, Technology
Source: Originally published at RISMedia on July 28, 2025.