July 25, 2025
5 min read
Yoolim Lee,Shery Ahn
Samsung partners with OpenAI and Perplexity AI to diversify AI services in Galaxy S26, moving beyond reliance on Google’s Gemini AI model.
Samsung Electronics Co. is actively negotiating with AI companies such as OpenAI Inc. and Perplexity AI Inc. to broaden the range of artificial intelligence services integrated into its upcoming Galaxy smartphones. This strategic move aims to diversify AI offerings beyond the current reliance on Google’s Gemini AI model.
Choi Won-Joon, president and chief operating officer of Samsung’s mobile division, revealed that the South Korean tech giant plans to provide customers with more AI options in the next Galaxy S26 smartphone lineup, expected to launch next year. Currently, Samsung’s Galaxy devices predominantly feature AI models developed by Alphabet Inc., aligning with most Android-based smartphones.
By incorporating multiple AI agents from different providers, Samsung seeks to enhance user experience and differentiate its products in the competitive smartphone market. This approach reflects a broader industry trend where manufacturers aim to integrate diverse AI capabilities to meet evolving consumer demands.
The talks with OpenAI and Perplexity AI indicate Samsung’s ambition to leverage cutting-edge AI technologies beyond the Google ecosystem, potentially offering more personalized, versatile, and powerful AI functionalities in its mobile devices.
This initiative is part of Samsung’s broader strategy to innovate and maintain leadership in the smartphone sector by embracing advanced AI technologies from multiple sources.
Source: Originally published at Bloomberg on July 25, 2025.
FAQ Section What are the key reasons behind Samsung's negotiations with AI companies? Samsung aims to broaden the range of AI services in its smartphones, moving beyond reliance on Google's Gemini AI model to enhance user experience and product differentiation. Which AI companies is Samsung currently negotiating with? Samsung is negotiating with companies including OpenAI Inc. and Perplexity AI Inc. for integrating diverse AI functionalities into its Galaxy smartphones. When is the new Galaxy smartphone expected to launch? Samsung plans to launch the next Galaxy S26 smartphone lineup next year with more AI options.
FAQ Section What are the key reasons behind Samsung's negotiations with AI companies? Samsung aims to broaden the range of AI services in its smartphones, moving beyond reliance on Google's Gemini AI model to enhance user experience and product differentiation. Which AI companies is Samsung currently negotiating with? Samsung is negotiating with companies including OpenAI Inc. and Perplexity AI Inc. for integrating diverse AI functionalities into its Galaxy smartphones. When is the new Galaxy smartphone expected to launch? Samsung plans to launch the next Galaxy S26 smartphone lineup next year with more AI options.