August 7, 2025
5 min read
RW Staff
Discover how AI assistants and cloud tech are transforming radio broadcasting at IBC 2025 in Amsterdam.
Studio-Based AI Agent Headlines Radio Tech at IBC 2025
A global contingent of media and entertainment professionals is set to attend the IBC Show in Amsterdam, taking place September 12–15, 2025. This year’s theme, "shaping the future," highlights emerging trends in content distribution, transmission, and consumption, with a strong focus on cloud- and AI-based technologies. IBC 2025 will feature more than 270 speakers and approximately 1,350 exhibitors from 170 countries, showcasing the latest innovations impacting radio and audio industries.Key Radio Themes at IBC 2025
Steve Connolly, director of IBC and head of sales for the past decade, shared insights on what radio broadcasters can expect from the event.AI Assistance Agents for Live Production
One of the nine projects in the IBC Accelerator Media Innovation Program, titled "AI Assistance Agents for Live Production", includes an audio workstream led by Shure. This initiative explores the use of AI assistants in studio environments to help hosts manage shift duties and control production systems through natural language commands. This technology promises to revolutionize how radio professionals interact with production interfaces, streamlining workflows and accelerating routine tasks.WorldDAB and the Future of Broadcast Radio
WorldDAB will present a session, "Shaping the Future of Broadcast Radio," on Sunday, September 14, from 14:30 to 16:00. The session will cover the growth of the DAB+ platform, including recent launches in Turkey and Greece, trials in Ireland, Bosnia & Herzegovina, and Thailand, as well as initiatives in Germany and Switzerland. Jacqueline Bierhorst, WorldDAB’s president, will speak and demonstrate the new DAB+ Automatic Safety Alert system.Exhibitors and Innovations
A wide array of radio- and audio-related exhibitors will be present, primarily in Hall 8. The exhibitors cover technologies ranging from RF transmission and DAB+ equipment to automation, audio networking, and remote production. Both established specialists and emerging innovators will showcase new technologies and services.Industry Challenges and Trends
Connolly highlighted shared challenges across the media industry, including maintaining visibility and audience reach across digital platforms such as smart speakers and mobile apps. With listening habits shifting toward on-demand and multi-device consumption, broadcasters must ensure discoverability across platforms. Economic pressures and global trade disruptions are accelerating the adoption of nimble, software-defined solutions and innovative business models.Evolution of Radio Broadcast Infrastructure
Broadcasters are increasingly focused on integrating software-based systems alongside existing hardware, preserving familiar interfaces for hosts while enabling modernization. Cloud-based tools, remote production, and virtualized mixing solutions are widely explored to streamline operations, though implementation varies by region and company. AI is viewed as an efficiency enabler, reducing time spent on mundane tasks without replacing creative human workflows. While still in early adoption stages, there is strong interest in how AI can add value and enhance operator productivity.For more information on IBC 2025 and other industry events, visit the IBC Show website and the Radio World Show News page.
Source: Originally published at Radio World on August 6, 2025.