August 13, 2025
5 min read
iandavidbarker
A recent report highlights a growing trust gap between businesses deploying agentic AI for customer interactions and consumers concerned about sharing personal data due to security risks.
The study, conducted by Censuswide for Salt Security, emphasizes that without effective API discovery, governance, and security, the very AI technologies designed to enhance customer engagement could expose organizations to cybersecurity threats such as attacks and data leaks.
Key findings from the report include:
- Over 53% of organizations are deploying or planning to deploy agentic AI for customer-facing roles.
- 48% of organizations use between six and 20 types of AI agents, with 19% deploying between 21 and 50.
- 37% of organizations report having 1 to 100 AI agents active, and nearly 18% host between 501 and 1000 agents. Despite the widespread use of AI agents, only 32% of organizations conduct daily API risk assessments, and just 37% have dedicated API security solutions. Similarly, only 37% have a dedicated data privacy team overseeing AI initiatives. From the consumer perspective:
- 64% have interacted more frequently with AI chatbots in the past year.
- Of those who interacted with AI chatbots, 80% shared personal information.
- 44% felt pressured to share data to complete tasks.
- Only 22% feel comfortable sharing data with AI agents, compared to 37% who trust phone interactions and 54% who trust in-person conversations. Michael Callahan, CMO at Salt Security, stated, “Agentic AI is changing how businesses operate, but consumers clearly lack confidence. The safety and success of AI depend on APIs that power it, which must be effectively discovered, governed, and secured. Otherwise, the trust gap will widen, and risks will escalate.” The full report, including recommended security actions, is available on the Salt Security website.
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Source: Originally published at BetaNews on August 12, 2025.