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Bitcoin miner MARA Holdings buys 64% of Exaion from EDF
artificial-intelligence

Bitcoin miner MARA Holdings buys 64% of Exaion from EDF

MARA Holdings invests 68M to acquire 64% of EDF's Exaion, diversifying into AI and French data centers while boosting Bitcoin mining strategy.

August 12, 2025
5 min read
Fenelon LAMSASIRI

Bitcoin miner MARA Holdings buys 64% of Exaion from EDF

MARA Holdings, the American Bitcoin mining giant, plans to acquire 64% of Exaion, a subsidiary of EDF specializing in data centers and artificial intelligence. This operation, valued at 168 million dollars, reflects the group’s ambition to diversify its revenue streams while reinforcing its Bitcoin accumulation strategy.

In brief

  • MARA Holdings is negotiating the acquisition of 64% of Exaion for $168 million in cash.
  • Exaion develops data centers and provides cloud and artificial intelligence infrastructures.
  • MARA may increase its stake to 75% with an additional $127 million investment.
  • This strategy contrasts with competitors focusing on hyperscalers.
  • Bitcoin mining giant MARA invests in France

    According to Bloomberg, MARA Holdings intends to spend $168 million to acquire 64% of Exaion from EDF Pulse Ventures. This move marks a bold strategic choice, setting MARA apart from its main competitors. While companies like Core Scientific Inc. and Hut 8 Corp. rely on partnerships with cloud giants (hyperscalers), MARA is pursuing a different path focused on artificial intelligence inference. This specialization involves running pre-trained AI models, which is attractive due to its relatively low investment costs and high profitability potential. In the context of rapidly growing AI demand, this positioning could provide MARA with a sustainable competitive advantage. The deal also includes an option for MARA to increase its ownership to 75% by investing an additional $127 million. EDF will retain a minority stake, ensuring continued French presence and valuable local expertise in the data and cloud ecosystem.

    Perfect timing in a favorable context

    This acquisition comes at an opportune time for MARA Holdings. The company recently reported spectacular financial results, with adjusted EBITDA soaring over 1,000% year-over-year. EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is a key indicator of operational profitability. In Q2 2024, MARA generated $808.2 million in profits, a significant turnaround from a net loss of nearly $200 million the previous year. Simultaneously, MARA is aggressively expanding its Bitcoin holdings. It recently raised $940.5 million exclusively for BTC acquisition, following a July announcement of a $1 billion fundraising project via zero-interest convertible notes, further boosting its buying power. More broadly, the Bitcoin mining sector has rebounded since the April 2024 halving. Market leaders are diversifying into growth segments like AI and high-performance computing to stabilize revenues and improve profitability. For MARA, this structural shift opens new growth avenues, leveraging its already large-scale infrastructure deployments.

    A strengthened leadership position

    MARA Holdings is the largest Bitcoin miner by market capitalization and holds nearly 50,000 BTC in reserve, ranking second among institutional holders worldwide, just behind Strategy. The planned acquisition in France aligns perfectly with MARA’s strategic vision: diversify revenue sources while optimizing existing technological infrastructure. Exaion’s expertise in data centers and AI could create strong synergies with MARA’s massive computing capabilities. This alliance has the potential to redefine industry standards by creating a new generation of hybrid miners capable of optimizing Bitcoin mining while meeting growing market demands for AI and cloud services.
    Source: Bitcoin miner MARA Holdings buys 64% of Exaion from EDF by Fenelon LAMSASIRI, published on Tue, 12 Aug 2025.

    Frequently Asked Questions (FAQ)

    MARA Holdings' Acquisition Strategy

    Q: What is MARA Holdings acquiring? A: MARA Holdings is acquiring 64% of Exaion, a subsidiary of EDF specializing in data centers and artificial intelligence. Q: What is the value of the acquisition? A: The operation is valued at $168 million in cash. Q: What is MARA Holdings' strategic goal with this acquisition? A: The acquisition aims to diversify MARA Holdings' revenue streams and reinforce its Bitcoin accumulation strategy. Q: How does MARA Holdings' strategy differ from its competitors? A: Unlike competitors focusing on hyperscalers, MARA is focusing on artificial intelligence inference, which has potentially lower investment costs and higher profitability. Q: Does MARA Holdings have an option to increase its stake in Exaion? A: Yes, MARA Holdings has an option to increase its ownership to 75% with an additional investment of $127 million. Q: What is the potential synergy between MARA Holdings and Exaion? A: Exaion's expertise in data centers and AI could create strong synergies with MARA's large-scale computing capabilities, potentially leading to new industry standards for hybrid mining operations.

    MARA Holdings' Financial Performance and Bitcoin Holdings

    Q: How has MARA Holdings' financial performance been recently? A: MARA Holdings recently reported a significant increase in profits, with adjusted EBITDA soaring over 1,000% year-over-year and generating $808.2 million in profits in Q2 2024. Q: How much Bitcoin does MARA Holdings hold? A: MARA Holdings holds nearly 50,000 BTC in reserve, ranking second among institutional holders worldwide. Q: How is MARA Holdings funding its Bitcoin acquisitions? A: MARA Holdings has raised substantial capital, including $940.5 million specifically for BTC acquisition and a previous $1 billion fundraising project.

    The Bitcoin Mining Sector and AI Integration

    Q: How has the Bitcoin mining sector performed recently? A: The Bitcoin mining sector has rebounded since the April 2024 halving. Q: Why are market leaders diversifying into AI and high-performance computing? A: Companies are diversifying to stabilize revenues and improve profitability in response to market trends. ##Crypto Market AI's Take This acquisition signifies a strategic pivot for major Bitcoin miners like MARA Holdings, moving beyond traditional mining operations to capitalize on the booming AI sector. By investing in Exaion's data center and AI infrastructure, MARA is positioning itself to leverage its substantial computing power for new revenue streams. This trend aligns with broader market movements where established crypto companies are seeking to diversify and future-proof their operations. At AI Crypto Market, we closely follow these developments, offering insights into how AI is transforming the financial landscape, including innovative strategies in the cryptocurrency space. Our platform provides advanced analytics and insights into companies leveraging cutting-edge technology, such as AI-powered trading bots and sophisticated market analysis tools. ##More to Read:
  • Bitcoin Miner MARA Holdings Acquires 64% of Exaion
  • Understanding the Impact of AI on Cryptocurrency Trading
  • The Future of Data Centers in the Age of AI
  • MARA Holdings' Latest Financial Performance Report