August 13, 2025
5 min read
Luc Jose Adjinacou
The crypto market is experiencing a new breakthrough as two listed companies have significantly increased their Bitcoin holdings, signaling a surge in institutional adoption. While Bitcoin (BTC) maintains a strong position above $118,000, Metaplanet and Smarter Web Company have made notable purchases, highlighting growing business confidence in Bitcoin as a strategic treasury asset rather than a speculative investment.
Key Highlights
- Bitcoin remains above $118,000 despite market fluctuations.
- Metaplanet, a Japanese investment firm, acquired 518 BTC for $61.4 million, raising its total reserves to 18,113 BTC.
- Metaplanet is now the 6th largest corporate Bitcoin holder, employing a strategy of regular acquisitions and innovative financing.
- Smarter Web Company purchased 295 BTC for $35.2 million, underscoring expanding institutional interest.
- Successive acquisitions since July 2024, boosting reserves from below 200 BTC to 18,113 BTC.
- Financing secured via stock acquisition rights and bond issuance.
- Establishing itself as the sixth largest institutional Bitcoin holder worldwide.
- Metaplanet Expands Bitcoin Holdings with $54.4M Buy
- Smarter Web And Metaplanet Add Bitcoin To Treasuries
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Metaplanet: Methodical Accumulation Strategy
Despite some bearish predictions such as Robert Kiyosaki's forecast of Bitcoin dropping to $90,000, Metaplanet, based in Tokyo, announced the purchase of 518 BTC at an average price of $118,519 per coin, totaling $61.4 million. This acquisition brings Metaplanet's total Bitcoin holdings to 18,113 BTC, valued at approximately $1.85 billion, with an average acquisition cost of $101,911 per BTC. The company reported its internal "BTC Yield" indicator reached 26.5% this quarter, following 309.8% in Q4 2024 and 129.4% in Q2 2025. Since July 2024, Metaplanet has dramatically increased its Bitcoin holdings from under 200 BTC to over 18,000 BTC through multiple purchases. Key factors in this growth include:Smarter Web Company and Institutional Market Consolidation
Smarter Web Company disclosed the acquisition of 295 BTC for $35.2 million, at an average price of $119,412 per Bitcoin. This purchase reflects the accelerating institutional adoption of Bitcoin, with over 200 publicly listed companies now holding BTC on their balance sheets. Though smaller than Metaplanet's purchase, Smarter Web's move illustrates the diversification of companies integrating Bitcoin into their treasury strategies and the variety of approaches to doing so. This trend confirms Bitcoin's evolution from a speculative asset to a strategic treasury component, supporting BTC's price stability above $118,000 despite market volatility. The rise in institutional adoption paves the way for new financial products and Bitcoin-specific management strategies, enhancing market depth and stability. The announcements from Metaplanet and Smarter Web Company mark a global shift: Bitcoin is increasingly recognized as a treasury asset by listed companies. Beyond the investment amounts, the innovative financing methods and active portfolio management signal a turning point. Continued momentum could reduce long-term volatility and accelerate Bitcoin's establishment as a reference asset in institutional portfolios.Source: Smarter Web And Metaplanet Add Bitcoin To Treasury (Published on Wed, 13 Aug 2025)