August 10, 2025
5 min read
Eddy Senga
Crypto: XRP Attracts Nearly $1 Billion After Ripple's Victory Against the SEC
XRP is rapidly gaining traction in corporate treasuries following Ripple’s landmark victory against the U.S. Securities and Exchange Commission (SEC). This legal clarity has sparked a surge in institutional interest, with companies announcing nearly $1 billion in XRP purchases. Between significant price gains and strategic investments, XRP is positioning itself as a key asset in global crypto finance.Key Highlights
- Over $980 million in XRP purchases announced by companies post-Ripple’s SEC victory.
- Nature’s Miracle and Vivopower lead with $20 million and $121 million investments respectively.
- Regulatory clarity opens doors for institutional adoption and potential XRP ETF launches.
- High liquidity
- Integration within the Ripple payment network
- Compatibility with institutional transaction requirements Over the past year, XRP’s price surged by 480%, encouraging companies to announce planned purchases exceeding $980 million. This trend reflects a strategic shift where cryptocurrencies are increasingly viewed as tools for asset management rather than mere speculative instruments.
- The Rise of Crypto Treasury Companies: Diversification and Yield
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- AI in Finance: Transforming Investment Strategies
From Bitcoin to XRP: The Evolution of Crypto Treasuries
Historically, Bitcoin dominated corporate crypto holdings, but the landscape is shifting towards a diversified, multi-asset approach. According to the Crypto Market Monitor report by Amina Bank published on August 8, 2025, companies now prefer assets that combine operational utility with yield potential. XRP stands out due to:Major Corporate Bets on XRP: Nature’s Miracle and Vivopower
Several companies have publicly embraced XRP as part of their treasury strategy. Nature’s Miracle Holdings, an American agritech firm, intends to allocate up to $20 million in XRP to bolster its reserves and explore new crypto applications within its ecosystem. Meanwhile, Vivopower International, a Nasdaq-listed company, raised $121 million to establish an XRP reserve, becoming the first publicly traded company fully dedicated to this asset. These moves underscore growing confidence in Ripple’s fast payment capabilities and the yield opportunities XRP offers institutional investors.Ripple vs. SEC: A Legal Victory Fueling Institutional Adoption
The long-standing legal battle between Ripple and the SEC, which began in 2020, officially concluded with both parties withdrawing their appeals. This outcome confirmed that XRP is not classified as a security when sold on crypto exchanges to retail investors, removing a significant regulatory hurdle. This clarity has accelerated institutional adoption, with XRP gaining ground in corporate treasuries globally. Market participants are now optimistic about financial products backed by XRP, including the potential launch of XRP ETFs, which could further boost demand. Since the announcement, XRP’s price has stabilized around $3.29, supported by renewed investor confidence and expectations of increased institutional inflows. With a clearer legal framework and rising corporate interest, Ripple is redefining the role of cryptocurrencies in institutional finance. The key question remains: will this momentum endure through market cycles and establish XRP as a staple asset in modern treasury management? Additionally, speculation grows around whether major asset managers like BlackRock will launch spot ETFs on XRP.Source: Originally published at Cointribune on Sun, 10 Aug 2025.