Strategy Sets Record Profit on Bitcoin Boom
By betting everything on Bitcoin, Strategy has turned a radical vision into an accounting triumph. The company reports a net profit of $10 billion in the second quarter of 2025, driven by the surge in BTC. This unprecedented figure for a publicly traded company raises questions about the sustainability of a model built on volatility.
In Brief
- Strategy, formerly MicroStrategy, announces a net profit of $10 billion in Q2 2025, mainly driven by the rise in Bitcoin.
- The company’s Bitcoin portfolio reaches 597,000 BTC, up 20% from the previous quarter, with an estimated value of $74 billion.
- Michael Saylor highlights a favorable regulatory environment, citing a White House report as a sign of growing support for the crypto industry.
- The company continues its large-scale BTC purchases through the issuance of STRC preferred shares, having recently raised $2.5 billion, with an additional $4.2 billion planned.
Strategy Earns $10 Billion Thanks to Bitcoin’s Rebound
Following the acquisition of 21,000 bitcoins after a $2.5 billion IPO, Strategy announced a net profit of $10 billion in Q2 2025 — a record for the company and one of the most spectacular results ever posted by a publicly traded crypto-related firm.
This massive gain is directly linked to the Bitcoin price surge, rising from $77,000 to $111,000 between April and June.
Michael Saylor, Executive Chairman and co-founder, highlighted a more favorable regulatory environment, particularly after a long-awaited report from the White House:
“Yesterday, the White House published a 150-page report on crypto. I had a quick look. The conclusion: this administration is very enthusiastic about supporting the entire crypto industry and the Bitcoin ecosystem.”
The quarterly results reveal a 20% increase in BTC holdings between Q1 and Q2, with 597,000 BTC held at the end of June, compared to 499,000 three months earlier.
Traditional revenue stands at $114.5 million, up slightly by 3% year-over-year, but remains secondary in the overall performance. To better understand the scale of this strategic shift, here are some key data points:
- Q2 2025 net profit: $10 billion, vs. a $5.9 billion loss in Q1 2025
- Current BTC holdings: 597,000 BTC (approx. $74 billion in estimated value)
- Total accumulated since 2020: 628,800 BTC, according to Bitcoin Treasuries
- Bitcoin price record: peaked at $122,838 in July, now around $118,000
- Strategy stock price: $408 at close, after a high of $543 last year
These figures confirm Bitcoin’s central role in Strategy’s economic model. The company no longer simply invests in BTC — it operates as a direct lever on its price evolution, a bold bet gaining traction among corporate peers.
Strategy Bets on Preferred Shares to Buy More BTC
Beyond its quarterly results, Strategy’s financing method is drawing attention from analysts and the market. The company raised $2.5 billion through preferred STRC shares, allowing it to acquire approximately 21,000 additional BTC.
Moreover, a new $4.2 billion fundraising was declared in a filing with the SEC. Strategy no longer plans to issue common stock unless the premium on its shares is at least 2.5 times the value of its BTC holdings, except to pay interest on debt or dividends linked to preferred shares.
This capital strategy, unusual for a listed company, aims to maximize Bitcoin exposure while limiting dilution for common shareholders. In October last year, Strategy announced plans to raise $42 billion over three years via stock and debt instruments to further its accumulation strategy.
By the end of March, half of that amount had already been raised. This model, halfway between a public company and a crypto investment vehicle, relies on a market valuation largely decoupled from its operational activity. However, the firm also faces new risks: dependence on market sentiment, instability from Bitcoin’s cycles, and regulatory questions about the STRC model itself.
In this context, Strategy’s future will largely depend on the crypto market’s trajectory and the company’s ability to maintain a sufficient market premium to continue issuing. While Bitcoin price recently hit around $123,000 before stabilizing near $118,000, Strategy will need to keep attracting investors to keep its model afloat. If the bet continues on an upward path, the company could further tighten its grip on the BTC market.
Frequently Asked Questions (FAQ)
What is Strategy's primary business strategy?
A: Strategy's primary business strategy has shifted to heavily invest in and accumulate Bitcoin, leveraging its price movements to drive company profits.
How did Strategy achieve its record profit in Q2 2025?
A: Strategy achieved its record profit of $10 billion primarily due to the significant surge in the price of Bitcoin, which comprises the majority of its holdings.
What is Strategy's current Bitcoin holding?
A: Strategy holds approximately 597,000 BTC, with an estimated value of $74 billion as of the end of Q2 2025.
How does Strategy finance its Bitcoin purchases?
A: Strategy finances its Bitcoin purchases through the issuance of STRC preferred shares and other debt instruments, aiming to avoid common stock dilution.
What are the main risks associated with Strategy's business model?
A: The main risks include dependence on market sentiment, the inherent volatility of Bitcoin's price cycles, and potential regulatory scrutiny of its financing methods.
What is Michael Saylor's view on the current regulatory environment?
A: Michael Saylor, Executive Chairman, believes the regulatory environment is becoming more favorable, citing a recent White House report indicating support for the crypto industry.
How much Bitcoin has Strategy accumulated since 2020?
A: According to Bitcoin Treasuries, Strategy has accumulated a total of 628,800 BTC since 2020.
What was Strategy's profit or loss in Q1 2025?
A: Strategy reported a $5.9 billion loss in Q1 2025.
Crypto Market AI's Take
Strategy's impressive $10 billion profit in Q2 2025 underscores the significant impact of Bitcoin's price appreciation on corporate treasuries. This bold strategy, led by Michael Saylor, highlights a growing trend of companies integrating digital assets directly into their core business model. At Crypto Market AI, we focus on providing the tools and intelligence needed to navigate such dynamic markets. Our AI-powered trading bots and market analysis can help investors understand and capitalize on the volatility and opportunities present in cryptocurrencies like Bitcoin. Explore our insights on AI-driven crypto trading to learn how sophisticated algorithms can enhance your investment strategies. We also offer a comprehensive overview of cryptocurrency market intelligence to keep you informed about the latest trends and analysis.
More to Read:
- Strategy Raises $4.2B in STRC to Boost Bitcoin Treasury
- Bitcoin News Today: Bitcoin Rebounds Over $119,000 as Institutional ETFs Attract $54B Boosting $500B Crypto Market Surge
- Michael Saylor: US Crypto Taxonomy Clarity
Source: Strategy sets record profit on Bitcoin boom
