XRP News Today: Institutional Demand for XRP Surges as Trump's Pro-Crypto Policies Drive 6.3% Price Rally

Institutional demand for XRP, the cryptocurrency underpinning Ripple’s payment network, is intensifying amid evolving regulatory signals and political developments. Recent activity shows large investors accumulating the token discreetly, with over 130 million XRP—worth $400 million—purchased within 24 hours, reflecting confidence in its long-term potential. This surge aligns with broader shifts in the U.S. crypto landscape, where President Donald Trump’s pro-crypto agenda has drawn attention for its potential to reshape market dynamics. Trump’s Executive Order 14178, which prioritizes central bank digital currency (CBDC) development while sidelining restrictive measures for privately issued tokens like XRP, Bitcoin, and Solana, has been interpreted as a green light for institutional adoption. The president’s public endorsement of XRP as a strategic asset further reinforces this narrative. He has positioned the U.S. to build reserves around cryptocurrencies and emphasized fostering private-sector innovation, a stance seen as favorable to Ripple’s ecosystem. Recent legislative progress, including the passage of the GENIUS and CLARITY Acts, has added momentum, offering clearer regulatory frameworks that attracted $421 million in institutional XRP investments during the same period. On-chain data reveals that large wallets have amassed over 7.1 billion XRP tokens, a metric analysts associate with long-term bullish sentiment.

Institutional Adoption and Market Developments

Financial institutions are embedding XRP into their infrastructure through quiet but significant moves. BNY Mellon now manages Ripple’s RLUSD reserves, while ProShares launched Ultra XRP ETFs on NYSE Arca, signaling growing institutional access to the asset. Meanwhile, tokenized real-world assets on the XRP Ledger have surged past $118 million in value, expanding the network’s utility beyond payments. Analysts caution, however, that retail investors may be unaware of these developments, as on-exchange trading volumes remain concentrated among institutional buyers.

Risks and Market Outlook

Political uncertainties linger, particularly with Ripple’s ongoing legal battle with the SEC over XRP’s classification. Recent controversies, including a $140 million sell-off by a co-founder and political donations from Ripple leadership, have raised questions about regulatory bias. Despite these challenges, institutional confidence appears undeterred, with large investors viewing current price dips as entry points. XRP’s price, which briefly fell below $3 during a broader market correction, has stabilized near $3.19, with traders watching the $3.17 level as a key support zone. Trump’s potential reforms to the Federal Reserve, including replacing its chair, have also fueled speculation about reduced monetary policy constraints, which could indirectly boost crypto demand. Analysts suggest that a synchronized push for pro-crypto policies, combined with strategic institutional positioning, may set the stage for a rally. However, market outcomes will depend on the pace of regulatory clarity and macroeconomic trends. For now, the interplay of institutional demand, political momentum, and evolving legal frameworks will likely define XRP’s trajectory in a volatile crypto landscape.

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FAQ

What is driving institutional demand for XRP?

The demand is driven by political developments, specifically President Trump's pro-crypto policies which are reshaping market dynamics, and by large investors' confidence in XRP's long-term potential.

How has XRP's utility expanded beyond payments?

XRP's utility has expanded through tokenized real-world assets on its ledger, which have surged past $118 million in value.

What are the risks XRP faces?

XRP faces political uncertainties, such as its ongoing legal battle with the SEC, and the unknowns surrounding regulatory bias and market reactions.

What price level is a key support zone for XRP traders?

Traders are watching the $3.17 level as a key support zone for XRP.

Crypto Market's Take

At Crypto Market, we provide insights into the evolving regulatory landscapes and their implications on cryptocurrencies such as XRP. Our comprehensive AI-powered cryptocurrency market analysis offers real-time updates on how policies like Executive Order 14178 influence institutional and retail interest across the crypto ecosystem.

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Originally published at AInvest on July 27, 2025.